PhD Degree Programs in International Marketing

Getting a doctorate in international marketing is only possible by pursuing a doctorate program in business administration or marketing that has a focus on the international business landscape. Read on to learn about concentrations, prerequisites, classes you'll take, online availability, and some possible careers and their respective salaries. Schools offering International Marketing degrees can also be found in these popular choices.

Are Doctoral Degrees Offered in International Marketing?

If you're looking for an advanced degree in international marketing, you may find doctoral degrees in marketing or international business administration that offer international marketing concentrations, or cover international marketing through their coursework. If you're planning on applying to a doctoral degree program, you will typically need to submit graduate placement test scores, letters of recommendation, a resume and a personal statement. Completion of a master's degree may also be required, though some schools offer alternative avenues for admission for those who do not have a master's degree.

Concentrations International business administration, marketing
Prerequisites Graduate placement test results, letters of recommendation, resume, and personal statement
Common Courses Consumer analysis, international economics, international marketing
Online Availability Hybrid
Possible Careers Marketing manager, business professor
Median Salary (2018)* $83,960 (for business professor); $134,290 (for marketing manager)

Source: *U.S. Bureau of Labor Statistics

What are the Required Courses?

Courses in a doctoral degree program in marketing or international business administration cover topics that are designed to give you the skills necessary to conduct original research or move into leadership positions in business or academia. Topics cover a number of subjects, including the use of social media, changes in technology, brand management and business-to-business marketing. Some of the courses that you can expect to take include:

  • International marketing
  • Consumer analysis
  • International economics
  • Statistical product research
  • International finance

Is This Program Available Online?

A few doctoral programs in business administration can be found online or in hybrid format, though the majority are offered by private and for-profit schools. The curricula often contains international business and marketing coursework, and you may be able to specialize in either discipline. You can often download or stream lectures and seminars via the Internet, though some campus attendance may be required.

What Can I Do With My Degree?

With a doctoral degree in international marketing, you may pursue careers in research, teaching or management within a number of industries. According to the U.S. Bureau of Labor Statistics (BLS) job growth for marketing managers is expected to grow 10% between 2016-2026 ( However, the BLS intimated that, due to the integral role international marketers play in global businesses, you're less likely to face job loss as a result of downsizing or outsourcing. The BLS also reports a higher than average growth rate in employment for college professors, with a 15% increase within the same time period.

As a marketing managers, your salary potential will vary depending on various factors, such as the specific industry you choose and how much experience you have. In 2018, the BLS listed the median salary for marketing managers at $134,290 annually. It reported postsecondary teachers, specifically business professors, earned a median salary of $83,960 per year.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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