PhD in Internet Marketing: Degree Programs

Individuals who wish to study Internet marketing at the doctoral level may enroll in a Ph.D. program in general marketing and then focus their research on Internet marketing. Learn about graduate programs related to Internet marketing, including online options, prerequisites and course topics. Schools offering Marketing degrees can also be found in these popular choices.

What Types of Graduate Degrees in Internet Marketing Can I Earn?

Internet marketing is an emerging industry still in its developing stages. As such, you won't find many graduate programs offering degrees specifically in the field. Some colleges and universities offer master's degrees in Internet marketing and master's degrees in business administration with a focus on Internet marketing. You can also pursue a graduate certificate or an executive certificate in Internet marketing. While no Ph.D. programs in Internet marketing are available, you may find doctoral programs in business administration or marketing generally.

Degree OptionsDoctoral degrees in business administration or marketing; master's degrees and graduate certificates in Internet marketing
Online Availability Online programs are very rare
PrerequisitesLower level degree, coursework in general business, marketing or business experience
Common TopicsAnalysis of merchandising strategies, advanced marketing, implementation of advertising strategies, evaluate marketing trends

Can I Earn a Degree Online?

Very few Ph.D. programs in marketing are offered in an online format. Those that are may typically be found through private, for-profit schools. You may find more master's degree programs and graduate certificate programs available online, allowing you to study at your own pace. Some universities may include all coursework through an interactive course management application, while others may require that you attend select courses, seminars or workshops on campus. Programs that incorporate work-study opportunities into the curricula may allow you to use experience through your current employer to satisfy the requirements.

Are There Any Prerequisites?

You'll typically need a bachelor's degree to enroll in a master's program. Common prerequisite coursework includes general business topics, such as financial accounting and organizational behavior. Some programs may require that you have previous marketing or business experience prior to acceptance. You may only need a bachelor's degree to enroll in a Ph.D. program, though some may require a master's degree in a relevant field of study, such as business administration or marketing.

What Will I Learn?

Whether you study general marketing at the master's or Ph.D. level, you may relate your studies to aspects of online selling and advertising. Common courses teach planning and implementation and analysis of merchandising strategies, which also pertain to organizing an effective Internet campaign. If you already have basic Internet skills, learning advanced marketing management and business principles can help you build a successful online advertising plan.

Programs with Internet marketing courses show you how to implement your advertising strategies into an e-commerce, e-mail and website marketing effort. You can learn different affiliate advertising methods, click-through options and reciprocal ad linking, as well as learn how to analyze and improve sales conversion rates. Using current Internet marketing studies, you'll evaluate which methods work, how trends affect advertising and tips to entice potential consumers.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
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