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PhD in Marketing Management

While it's unusual to find a Ph.D. program specifically in marketing management, many universities offer a Ph.D. in Marketing, which can prepare you for management in marketing. Read on to learn about common courses, prerequisites, program duration, and possible career options.

What Courses are Required for a Ph.D. in Marketing?

You'll take courses designed to develop your critical thinking and research skills in the marketing field. You'll devote significant time to studying consumer behaviors, trends and attitudes. This might include creating marketing models, designing experiments and researching historical consumer traits. You'll also study theories of decision making, which could entail developing models of how to market a product with regard to both cost and profitability. Accredited doctoral marketing programs are not commonly offered online.

Program Curriculum Consumer behavior, historical consumer traits, theories of decision making
Prerequisites Bachelor's degree, MBA (optional), work experience, GRE or GMAT results
Program Length 4-6 years
Possible Careers Marketing manager, post-secondary professor, research and development
Job Outlook (2016-2026)10% growth (for advertising, promotions, and marketing managers)*
Median Salary (2018)$132,620 (for advertising, promotions, and marketing managers)*

Source: *U.S. Bureau of Labor Statistics

Are There Specific Requirements for Admissions?

You're typically required to possess a bachelor's degree, though most programs don't stipulate that you study a related field as an undergraduate. Though it's not always required, a Master of Business Administration (MBA) is considered helpful. In general, your application could be strengthened by evidence of business skills acquired through education or work experience. Most programs require the submission of your Graduate Record Examination (GRE) or Graduate Management Admission Test (GMAT) scores.

How Long Will it Take to Earn My Degree?

Most schools require that you participate in full-time study to earn a Ph.D. in Marketing. Completing the requisite courses, seminars, research and dissertation usually takes 4-6 years. These programs usually offer individual support and faculty advising, limiting admission to only a few students per year. Schools usually require you to pass a qualifying examination after your first or second year. Your performance on this exam could determine if additional coursework is necessary before you advance into candidacy for the degree.

What Can I Do with This Degree?

A Ph.D. in Marketing can prepare you for several lines of work, including business, education and research. According to the U.S. Bureau of Labor Statistics, marketing managers worked in a diverse array of industries such as insurance, financial investing and technical consulting (www.bls.gov). Alternatively, you could use this degree to qualify to teach in a college or university at the undergraduate or graduate level. You might also work in research, furthering scientific understanding of marketing through experiments, studies and published papers.