Product Demonstrator: Job Duties, Employment Outlook, and Training Requirements

Research what it takes to become a product demonstrator. Learn about education requirements, job duties, median salary and job outlook to find out if this is the career for you. Schools offering Marketing degrees can also be found in these popular choices.

What Is a Product Demonstrator?

Product demonstrators are the people who introduce and promote merchandise to consumers in a variety of different markets, ranging from neighborhood festivals to trade shows. They demonstrate products and make note of consumer interests with the goal of increasing sales. To sell a product, they often use tactics like giving away product samples, coupons and informational brochures. When they sell a product, they are responsible for keeping track of how much they sell. The table below provides a brief overview of education requirements and the job outlook for this career.

Degree Required Associate's or bachelor's
Key Responsibilities Promote products to consumers in a variety of markets, record infomercials, greet customers and make sales
Job Growth (2014-2024)* 9%
Median Salary (2015)*$24,940

Source: *U.S. Bureau of Labor Statistics

What Would I Do as a Product Demonstrator?

As a product demonstrator, you would promote products to customers at grocery stores, retail outlets, trade shows or street fairs. You could even record your demonstrations in the form of infomercials. It would be your job to greet customers and try to attract attention to the product. You show the use or application of the product and may hand out samples or run contests.

Answering questions, distributing information and making the product look appealing are key aspects of the job. Some product demonstrators make sales, while others take down information for follow-up marketing. It is important for you to research your products and practice your performance. Depending on the job, you may be responsible for setting up displays and helping in the design and assessment of the presentations.

What Are the Training Requirements for a Product Demonstrator?

Product demonstrators receive most of their training on the job. You must spend time getting to know the product. Employers look for demonstrators with pleasant, outgoing personalities and the ability to speak publicly and attract an audience.

There are degree programs that can give help you become a product demonstrator, including bachelor's degrees in communications and marketing. An associates degree or a certificate in specific industries, such as food and nutrition or cosmetology, can help develop certain product demonstrator skills and give you the industry knowledge you need to sell the products.

Employment Outlook for a Product Demonstrator

According to the U.S. Bureau of Labor Statistics (BLS), product demonstrators should experience a job growth of 9% between 2014 and 2024. This growth is driven by increased use of product demonstrators in retail shops and an increase in the number and size of trade shows. However, economic downturns could affect employment as some businesses cut their marketing budgets when the economy gets tight. According to the BLS, the median salary of product demonstrators as of May 2015 was $24,940.

What Are Some Related Alternative Careers?

Depending on what aspects of the job you enjoy, there are a number of related career options out there. Shampooers may make some additional income selling hair products, which they get to demo when they treat the hair of patrons. Retail salespeople often help customers find what they are looking for, and they need to have strong knowledge of what they are selling. Door-to-door salespeople sell their products in very similar ways to product demonstrators. These salespeople often have to demonstrate their product themselves. All of these positions require minimal education ranging from a high school diploma to a postsecondary certificate.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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