Public Relations Degree Programs

Public relations (PR) professionals use their communications, writing and speaking skills to represent a wide variety of clients who wish to present information to the public. Get info about the different types of public relations degree programs, and find out what career options are available to those with PR training. Schools offering Public Relations degrees can also be found in these popular choices.

What Type of Programs Cover Public Relations?

If you don't have a background in public relations, you can earn a Bachelor of Science or a Bachelor of Arts degree in public relations or a Bachelor of Arts in Journalism with a concentration in public relations. You can also earn a Bachelor of Arts in Public Relations and Advertising, or a Bachelor of Science in Advertising and Public Relations with a concentration in strategic communication. All of the programs that award these degrees cover most of the same core material.

If you're looking for a graduate degree, you can earn a Master of Science in Public Relations and Corporate Communication or a Master of Science in Public Relations. Some degrees in these areas may be available to online students. When considering candidates for acceptance, graduate programs usually look for 4-year degrees in journalism or public relations. You'll also need to demonstrate that you've completed undergraduate coursework in public relations writing and communications.

Degree Levels Bachelor's and master's degrees are available
Common Courses Advertising theory, editing, writing, crisis communications, public relations
Possible Careers Financial analyst, professional accountant, financial consultant, transaction services associate, asset manager
Potential Median Salary (2014) $55,680 for public relation specialists

Source: U.S. Bureau of Labor Statistics

What Can I Learn From a Program?

In a bachelor's degree program, you'll take basic courses that cover writing, editing, communications and advertising. These will be applied as you complete advanced courses on public relations strategy and approaches. Many undergraduate programs also allow you to complete an internship experience, through which you can apply your public relations skills and build a resume.

In a graduate program, you can expect to complete more specialized coursework that provides an in-depth analysis of the same subjects. This includes coursework that trains you how to plan, design and implement a public relations campaign based upon a given set of circumstances. You'll learn how to evaluate a public relations campaign and analyze a target audience. Graduate programs also cover case studies, advertising theory, crisis communication and the public relations needs of specific industries.

Why Would I Earn a Degree in This Field?

The goal of a public relations program is to prepare you for work involving the representation of clients and employers for the purposes of marketing and communications. Depending upon the program you enroll in, you can specialize in representing corporate or individual clients for this purpose. After you earn a degree, you can play a specialized role interfacing with marketing and other operations that focus on:

  • Communications
  • Political consulting
  • Leadership
  • Online and other media formats
  • Event planning

What Do I Need to Know About the Industry?

The U.S. Bureau of Labor Statistics (BLS) reports that while there'll be significant competition for entry-level positions, those with a degree in public relations should have the best opportunities (www.bls.gov).

The best opportunities will be available to college graduates with specialized knowledge of a certain industry or international business. BLS data also indicates that demand for public relations professionals should increase by 6% between 2014 and 2024, and that median annual earnings for public relations specialists were $55,680 in 2014.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Louisiana State University Shreveport

    Louisiana State University Shreveport responds quickly to information requests through this website.

    Popular programs at Louisiana State University Shreveport:

    • Master

    Online Programs Available

  • Ashford University

    Ashford University responds quickly to information requests through this website.

    Popular programs at Ashford University:

    Online Programs Available

  • Regent University

    Regent University responds quickly to information requests through this website.

    Popular programs at Regent University:

    • Master
    • Bachelor Degrees

    Online Programs Available

  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Johns Hopkins University

    Johns Hopkins University responds quickly to information requests through this website.

    Popular programs at Johns Hopkins University:

    • Master

    Online Programs Available

  • Colorado State University Global

    Colorado State University Global responds quickly to information requests through this website.

    Popular programs at Colorado State University Global:

    • Bachelor Degrees

    Online Programs Available

  • Purdue University

    Purdue University responds quickly to information requests through this website.

    Popular programs at Purdue University:

    • Master

    Online Programs Available

  • Queens University of Charlotte

    Queens University of Charlotte responds quickly to information requests through this website.

    Popular programs at Queens University of Charlotte:

    • Master

    Online Programs Available

  • Penn Foster High School

    Penn Foster High School responds quickly to information requests through this website.

    Popular programs at Penn Foster High School:

    Online Programs Available

  • CDI College

    CDI College responds quickly to information requests through this website.

    Popular programs at CDI College:

    • Certificates

    Campus Locations:

    • Anywhere: Burnaby, Winnipeg
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