Publicity Manager: Salary and Career Facts

Research what it takes to become a publicity manager. Learn about degree requirements, job outlook and salary to find out if this is the career for you. Schools offering Public Relations degrees can also be found in these popular choices.

What is a Publicity Manager?

Publicity managers provide the public with prepared information about individuals, companies or institutions. They must upkeep a positive perception of their clients in the public eye. They're responsible for handling press releases, addressing the press, giving input on advertising and setting up interviews. More about this field is detailed in the table below.

Degree Required Bachelor's degree
Education Field of Study Journalism, public relations, communications, English
Key Skills Communication, writing, public speaking, problem-solving, organization
Job Growth (2018-2028) 8% growth (for all public relations and fundraising managers)*
Median Salary (2018) $114,800 (for all public relations and fundraising managers)*

Source: *U.S. Bureau of Labor Statistics

What Would My Role as a Publicity Manager Entail?

As a publicity manager, you will fulfill a specialized role within the field of public relations management. You'll inform the public of particular products or events released by your clients. In order to do so, you can contact appropriate parties and determine media venues. You may draft press releases, distribute advertisements and set up interviews, and you might need to monitor a publicity budget. Publicity managers, a type of public relations specialist, can work for individuals, organizations or institutions.

What Education Will I Need?

A number of bachelor's degree programs can prepare you for work as a publicity manager. Some appropriate majors include public relations, advertising, journalism, mass communications and marketing. While enrolled in one of these programs, you may want to consider completing courses in business administration, public speaking and technical writing. While master's degrees aren't necessarily required in the field of public relations, they can help you achieve a promotion to a managerial position. Such 2-year degree programs can provide you with advanced writing, communications and strategic-planning skills.

How Can I Earn the Position?

As a publicity manager, you may have opportunities to run an entire publicity department. You might have to work your way up through the department to earn a position of management. You may want to consider completing an internship at a public relations firm while in college or directly upon graduation. You can then work your way up to assistant and eventually account-management positions.

What Salary Can I Expect to Make?

The U.S. Bureau of Labor Statistics ( reported that public relations and fundraising managers earned a median annual salary of $114,800 in May 2018. These professionals held 72,460 jobs at that time.

What Are Some Related Alternative Careers?

Related careers include public relations specialists, market research analysts, and advertising, promotions, and marketing managers. Public relations specialists have many of the same responsibilities as managers, except they don't plan or lead public relations activities. Market research analysts present applicable reports to businesses to help them choose audiences and pricing. Advertising, promotions, and marketing managers supervise all efforts to push a product or service, such as budgeting and promotional campaigns.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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