Undergraduate Marketing Degrees: Online and Campus-Based Programs

Read about what you'd study as an undergraduate marketing student, whether you're pursuing your degree online or through an on-campus bachelor's degree program. Get information about job options, the growth outlook and the salary potential for the marketing industry. Schools offering Marketing degrees can also be found in these popular choices.

What Are My Learning Options?

Some schools offer marketing bachelor's programs entirely online. Others may allow you to take a combination of online and campus-based coursework. As an online learner, you'll usually work with the same faculty members and explore the same concepts as campus-based students. These programs might be suitable if you can't relocate or if you require scheduling flexibility. You'll need a computer with Internet capability and basic word processing software. Teachers often use streaming audio and video content to deliver lectures and tests.

Available DegreesBachelor's degrees can be obtained on-campus or online.
Common CoursesMarketing research, retail analysis, and consumer behavior.
Career OptionsMarketing manager, advertising sales agent, market research analyst, and more.

What Will I Learn in an Undergraduate Marketing Degree Program?

Most schools offer courses like marketing research, retail analysis, consumer behavior and strategic promotion. You'll likely learn to develop product-pricing plans, utilize purchasing data to increase sales, partner with related businesses and lead a marketing department. Liberal arts courses like history, math and English are often a required part of the curriculum. You may be asked to complete an internship with a business or community group to receive your degree. A typical program can be finished in four years.

What Can I Do After I Graduate?

Because marketing is an important function of many businesses, you'll be able to pursue a variety of career options with your degree. You might find work as a marketing manager, advertising sales agent or a market research analyst. Marketing managers typically oversee administrative tasks under the guidance of project managers, sales agents sell products and services to businesses or individuals, and market research analysts study market conditions and trends.

According to the U.S. Bureau of Labor Statistics (BLS), most marketing managers earned about $95,720 as of May 2014. Market research analysts earned a median salary of $61,290 in the same year. Employment in these positions was expected to grow by 9% or 19%, respectively, from 2014-2024.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Florida Tech

    Florida Tech responds quickly to information requests through this website.

    Popular programs at Florida Tech :

    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Ashford University

    Ashford University responds quickly to information requests through this website.

    Popular programs at Ashford University:

    Online Programs Available

  • Purdue University Global

    Purdue University Global responds quickly to information requests through this website.

    Popular programs at Purdue University Global:

    • Bachelor Degrees
      • Bachelor of Science in Business Administration

    Online Programs Available

  • Full Sail University

    Full Sail University responds quickly to information requests through this website.

    Popular programs at Full Sail University:

    Online Programs Available

  • Colorado Christian University

    Colorado Christian University responds quickly to information requests through this website.

    Popular programs at Colorado Christian University:

    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • College of Westchester

    College of Westchester responds quickly to information requests through this website.

    Popular programs at College of Westchester:

    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Regent University

    Regent University responds quickly to information requests through this website.

    Popular programs at Regent University:

    • Bachelor Degrees

    Online Programs Available

  • Davenport University

    Davenport University responds quickly to information requests through this website.

    Popular programs at Davenport University:

    • Bachelor Degrees

    Online Programs Available

  • Strayer University

    Strayer University responds quickly to information requests through this website.

    Popular programs at Strayer University:

    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

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