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Web Production Colleges and Courses

The tasks of a Web producer include increasing a business's online presence, developing interactive websites and maintaining an online community. Keep reading to find out how to prepare for this technical field through certificate and degree programs.

What You Need to Know

Web producers create and maintain Web pages. Courses at the undergraduate and graduate levels cover a variety of information technology and design topics.

Schools Many schools offer certificate, associate's, bachelor's or master's programs
Courses Coding, programming languages, software, multimedia publishing tools, graphic design, digital advertising, commerce, consumer trending, interactive multimedia, etc.
Responsibilities Build and maintain websites and pages, track performance, create content, etc.

Sources: U.S. Bureau of Labor Statistics

What Types of Web Production Programs Are Offered?

Several colleges and universities offer programs designed to teach you the art and science behind Web production. You can earn undergraduate certificates, as well as associate's, bachelor's or master's degrees. Majors and fields of study with training in Web production include Web development, Internet programming, digital media and online marketing. Program titles vary, though the primary topics you'll study remain the same.

You may find a digital media: Web production certificate, an associate's degree in graphics, multimedia and Web design or a digital media and Web technology bachelor's degree program.

What About Master's Degrees?

If you want to study at an advanced level, you might decide to enroll in a master's degree program. A Master of Arts in Web and Multimedia Design may exist. An additional option might be a Master of Arts in Media Studies degree program.

What Courses Could I Take?

Web production programs give you a basic overview of Internet coding and languages. Since the field focuses on marketing, you'll learn the essentials of digital advertising. Coursework depends on the level of study you're enrolled in, though you might cover the following topics:

  • Online journalism
  • Public relations
  • Media studies
  • Interactive multimedia
  • Internet marketing
  • Commercial websites
  • Color systems
  • Scripting
  • Graphic design
  • Software for creating a website
  • Internet commerce
  • Consumer trending

What Should I Look For In a School?

Your school should have enough computer workstations available for all students and allow ample lab time for practice. To study Web production, you'll want to ensure that you get to learn on the most up-to-date software available, such as Photoshop, Flash and Dreamweaver. Hands-on practice in the classroom is helpful, though you'll learn how to develop real-world websites and applications through internships at Web development companies and firms. If your work schedule conflicts with an academic program, you might find online or distance learning options give you the necessary flexibility to earn a degree or certificate. The following colleges offer Web production courses:

  • The New School (New York, NY)
  • Touro College Graduate School of Technology (New York, NY)
  • New England Institute of Technology (East Greenwich, RI)
  • Niagara Community College (Sanborn, NY)
  • University of Maryland University College (Largo, MD)

What Can I Do With My Education?

With a certificate or degree in Web production or a related field, you can work with existing corporations or start-up businesses, helping them to create and maintain a Web presence. You'll need to actively update their website, practice Internet optimization techniques and evaluate traffic generated by your efforts. You'll create a sustainable and dynamic online environment for both employees and customers. Some examples of job titles include:

  • Web production manager
  • Online marketing specialist
  • Digital media manager
  • Web programmer
  • Webmaster