What Can I Do with a Fashion Marketing Degree?

If you have an eye for fashion and an interest in business or marketing, you might consider earning a fashion marketing degree. Two career options you can explore with an educational background in fashion marketing are market researcher and visual merchandiser (or window trimmer). Continue reading for more information about these potential career paths for fashion marketing graduates. Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.

Fashion Marketing Degree Overview

Degree programs in fashion marketing can commonly be found at the associate's and bachelor's levels. If you want to jump into the fashion marketing world, you might begin your journey with an associate's degree program. Courses include textiles, visual merchandising, apparel marketing and fashion analysis. The U.S. Bureau of Labor Statistics (BLS) noted, however, that a bachelor's degree is the typical minimum education level for this career. In a bachelor's degree program in fashion merchandising or marketing, you can study business concepts, communication, consumer behavior, brand strategy, store planning, fashion styling and market research.

Important Facts About a Fashion Marketing Degree

Common Courses Fashion branding, fashion history, marketing management, media marketing in fashion, public relations in fashion, brand management
Degree Levels Associate's, bachelor's and master's degrees
Learning Environment Traditional classroom and online options available
Key Skills Social perceptiveness, analytical ability, problem solving, critical thinking, reading comprehension, active learning, negotiation, time management, multitasking, excellent oral and written communication

Visual Merchandiser

As a visual merchandiser, you can work in retail for large department stores or specialty shops. Using sketches and outlines, you would plan, arrange and decorate store merchandise windows. The set you create for the window is determined by the store's sale and promotional items, the time of year and designers' ideas. Your duties could include choosing a theme, determining color schemes and adding props. You can use fashion and accessories to complete your display, which would be used to draw people into the store.

You might also use mannequins dressed in your store's merchandise. Inside the store, you could guide sales people on the floor in maintaining a display counter. You would also place signs in the store providing customers with relevant information about the items on display. The BLS reported a median annual salary of $28,450 for merchandise displayers and window trimmers, as of 2018.

Market Researcher

These researchers watch for trends in the market and make predictions about what will be popular next. As a market researcher, you'd gather information about consumer habits, sales trends and rival companies and turn the raw data into easy-to-understand reports and graphics. Opinion polls, focus groups, interviews and literature reviews are just some of the techniques you might use. Market research analysts earned a median annual salary of $63,120, according to BLS statistics reported in 2018.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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