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What Careers Does a Degree in E-Business Prepare Students For?

A degree in e-business prepares students for careers as marketing specialists, webmasters, consultants or other specialists who improve business using electronic network processes. E-business automates many job functions and reduces the need for paper, phone and person-to-person transactions. Read on for more information about careers in this field.

Career Overview

Degrees in e-business are diverse and cover many subjects, meaning that graduates from these programs are often prepared for a number of careers, most of which are business-related. Professionals looking for leadership opportunities can pursue management positions, while those interested in more collaborative professions can enter the advertising or marketing sectors.

Important Facts About e-Business Careers

Career Market Research Analyst Administrative Services Manager Consultant (Personal Financial Advisor)
Required Education Bachelor's degree Bachelor's degree Bachelor's degree
Key Skills Critical thinking, attention to detail Interpersonal communication, leadership Math proficiency, analytical skills
Projected Job Growth (2016-2026) 23% 10% 15%
Median Salary (2014) $63,120 $96,180 $88,890

Source: U.S. Bureau of Labor Statistics

Marketing Research Analyst

A marketing-focused bachelor's degree in e-business prepares students to help businesses develop e-mail and social networking campaigns to increase sales. Through electronic networks, employees develop ways to share information and maintain contact databases for organizations such as:

  • Catalogue and mail-order companies
  • Retail trade establishments
  • Passenger transportation agencies and companies

Administrative Services Manager

An e-business curriculum could provide studies in team building and overall project control that might help students prepare for managerial responsibilities in the development of electronic business applications and technical processes. Graduates might help companies develop and implement electronic commerce processes. Areas that project managers might oversee include:

  • Budgeting
  • Risk analysis
  • Project scheduling
  • Vendor communications
  • Implementation

Webmaster

A webmaster maintains a website and its functionality by constantly updating and improving the ways customers place orders, view information and interact with the company. E-mail is also used to provide updates on orders and respond to customer service-related issues. Some examples of companies that may utilize the services of a webmaster are:

  • Real-estate agencies
  • Small businesses
  • Customer service call centers
  • Online retailers

Consultant

E-business consultants are hired on an as-needed basis by companies to improve processes and reduce costs. The consultant provides advice on things such as web development, server configuration and the hiring of technical employees. Graduates pursuing consultant work develop their profile and resume in order to attract employers. Once hired, consultants help companies create and implement an e-business plan. Some industries that hire consultants are:

  • Insurance carriers
  • Non-profit organizations
  • Financial organizations
  • Retailers