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What Colleges Have Marketing Degrees in Charlotte, North Carolina?

Learn about marketing schools in Charlotte, North Carolina. Get information about programs available and admission and program requirements to make an informed decision about your education.

Marketing degrees in Charlotte are easy to find. Both bachelor's and master's programs are available at several universities, and you can even pick from broader business programs with specializations in marketing.

What You Need to Know

Marketing programs are most commonly provided in Charlotte, NC, at the bachelor's and master's degree levels through 4-year private or public universities. Many of these programs are offered as larger business administration programs with marketing specializations. Bachelor's degree programs typically last for four years, while master's degree programs take 2-4 years to graduate, depending on your part- or full-time status. Many programs require practical internships, as well as opportunities to participate in special projects and student organizations. Read on for more detailed info on marketing bachelor's and master's degree options near Charlotte.

Marketing Bachelor's Degree Programs in Charlotte

Johnson & Wales University - Charlotte

The 190-credit marketing program can teach you to incorporate strategies and theories in market research and consumer behavior to make sales decisions and develop marketing plans. Courses address studies in internet marketing via social media, marketing communications, branding, international marketing, business-to-business marketing, sales and consumer behavior. You'll attend lectures from professionals in the business industry and gain hands-on experience applying the lessons. In addition to an internship, you can complete a project where you'll build a business, and your professors will review the concept. Clubs such as the Accounting Society, the Free Market Economics Club and the Society for Human Resource Management can give you additional experience and contacts.

  • Program Name: Bachelor of Science in Marketing
  • Specialization: Marketing communications
  • Program Length: Four years
  • Tuition: $32,441 per year (cost as of 2018-19 academic year)
  • School Type: 4-year, private not-for-profit; 1,681 students (all undergraduates)

Johnson C. Smith University

At Johnson C. Smith University, you'll complete a liberal arts core and build on it through studies in marketing, management, finance, economics, international business and accounting. Through your specialization courses in marketing, you'll explore retailing principles, sales, consumer behavior and advertising, all of which can prepare you to make products available to consumers and convince them that they want to purchase them. The program also can prepare you to test and apply theories in business and management, keep on top of trends and use statistics to your advantage. Internship opportunities are also available.

  • Program Name: Bachelor of Science in Business Administration with a specialization in marketing
  • Program Length: 122 credits
  • Tuition: $18,236 per year (cost as of 2018-19 academic year)
  • School Type: 4-year, private not-for-profit; 1,565 students (1,480 undergraduate)

Queens University of Charlotte

Through this degree program, you'll explore business practices and management. Core courses include principles of marketing and management, business systems, international business, analytics of business, corporate finance and strategic management. In the marketing specialization, you'll take courses that train you to conduct market research, develop marketing strategies and incorporate consumer behaviors. You can also complete an internship experience. By joining Beta Gamma Sigma, an honor society for business and management students, you can learn more about the world of business and make valuable connections.

  • Program Name: Bachelor of Arts in Business Administration with a specialization in marketing
  • Program Length: Four years
  • Tuition: $34,684 per year (cost as of 2018-19 academic year)
  • Prerequisites: Classes in financial accounting, quantitative business methods and microeconomics
  • Admission Requirements: Application to McColl School, GPA of 2.0, prerequisites with GPA of 2.5
  • School Type: 4-year, private not-for-profit; 2,536 students (1,766 undergraduates)

University of North Carolina at Charlotte

This 120-semester hour program can prepare you for a career in the business world, so that you can successfully draw in and keep clients, whether you're working for yourself or someone else. Courses train you to create marketing plans and promotions, distribute products, create advertisements, design campaigns and understand how consumers think. Marketing courses address concepts in marketing, communication in a business environment and management. You'll conduct research and analysis in marketing, sales, advertising and marketing with the internet. If you're a junior or a senior at UNC-Charlotte, you can apply for a marketing internship for credit, which can lead to job experience and a better career.

  • Program Name: Bachelor of Science in Business Administration with a specialization in marketing
  • Program Length: Four years
  • Tuition: $6,853 per year for in-state students, $20,287 for out-of-state students (tuition and fees as of Fall 2018 and Spring 2019)
  • School Type: 4-year, public; 29,710 students (24,387 undergraduates)

Master's Degree Programs in Marketing near Charlotte, North Carolina

Queens University of Charlotte

The curriculum for the Professional MBA is infused with practical information that's updated regularly. Your core courses will include organizational and financial management, marketing, decision-making, international business and leadership development. The marketing concentration allows you to explore ways consumers make decisions about products, international marketing techniques and strategies of market research. You'll also complete a series of electives pertaining to the larger world of business. Internship opportunities are available.

  • Program Name: Professional Master of Business Administration with a specialization in marketing
  • Program Length: 45 credits (2-4 years, depending on credits taken per semester)
  • Tuition: $12,608 per year (cost as of 2018-19 academic year)
  • Admission Requirements: Essays, resume, college or university transcripts, letters of recommendation and GRE or GMAT scores
  • School Type: 4-year, private not-for-profit; 2,536 students (1,766 undergraduates)

University of North Carolina at Charlotte

This 54-credit program will teach you to manage sports teams, use marketing on behalf of sports teams and use sports to sell other products. You'll take courses in human behavior, marketing management, sports marketing, marketing through sports, management of professional sports teams and sports strategies. You'll learn to conduct research in sports marketing and apply it in an ethical and professional manner to make and obtain sales. The required internship will allow you to gain hands-on experience in the business side of sports.

  • Program Name: Master of Business in Sports Marketing and Management
  • Program Length: Two years
  • Tuition: $4,337 per year for in-state students, $17,771 for out-of-state students (tuition as of Fall 2018 and Spring 2019)
  • Admission Requirements: GPA, purpose statement, career goals, sports experience and letters of recommendation
  • School Type: 4-year, public; 29,710 students (24,387 undergraduates)

So, in closing, bachelor's degrees can be found at Johnson C. Smith and Johnson & Wales, while both bachelor's and master's programs are available at UNC and Queens University.