What Does an Advertising Manager Do?

Advertising managers oversee their companies' advertising efforts. Found in many industries, a career as an advertising manager combines creative and business skills, demanding that an individual conquers new challenges with each new campaign. Read on for more details about what advertising managers do. Schools offering Advertising degrees can also be found in these popular choices.

Job Duties

According to the U.S. Bureau of Labor Statistics (BLS, www.bls.gov), advertising managers direct a company's promotion and advertising personnel. In small companies, advertising managers act as intermediaries between a company and the promotion or advertising agency that the company gives its business. In larger companies, advertising managers manage the media service department, the creative department, or the in-house account department. Managers of account departments manage the staff of account representatives; account representatives make sure their client's needs are met and act as liaisons between their clients and their in-house creative or media services departments. Creative department managers direct the content and presentation of advertising. Finally, managers of media services departments direct the planning of what media (i.e. newspapers, magazines, television, radio, or the Internet) are used to convey advertising messages.

Important Facts About Advertising Managers

Key Skills Interpersonal communication, organization, creative problem solving, leadership
On-The-Job Training None
Professional Certification Not required
Similar Occupations Market research analyst, advertising sales agent, public relations specialist

Work Environment

The work environment for advertising managers often involves long hours and travel. The BLS estimates that in 2014, the work week for about 40% of advertising and promotions managers was longer than 40 hours. Advertising managers often travel to meet with members of the media or with clients. Advertising managers are found in many industries, including advertising, public relations, electronic wholesalers, construction, and hardware wholesalers. The majority of advertising managers can be found in the advertising and public relations industries.


Some companies prefer to hire advertising managers who possess a bachelor's degree in journalism or advertising. An advertising manager should also be creative, have excellent computer skills, and the ability to communicate well in writing and orally. Companies tend to fill their advertising management positions from within. Many advertising managers begin their careers as advertising specialists.

Salary Info and Job Outlook

According to the BLS, the employment of advertising and promotions managers is expected to grow by 5% between 2014 and 2024. The BLS also reported the median annual salary earned by such managers as $96,720 in May 2014. Advertising managers working in New York, Delaware, Colorado, New Jersey, and Pennsylvania earned higher salaries than their counterparts in other states, averaging more than $131,000 a year.

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