What Jobs Can I Get with a BBA in Marketing?

People who've completed marketing degree programs often go on to careers in advertising, marketing and public relations. Read on to discover the job opportunities available to you if you hold a marketing degree. Schools offering Marketing degrees can also be found in these popular choices.

Overview of Marketing BBA Degree Programs

If you enroll in a marketing Bachelor of Business Administration (BBA) program, you'll spend at least four years honing your presentation, communications and interpersonal skills. Depending on your program, your school may also provide you with marketing internship opportunities, in which you'll gain hands-on experience working in the marketing field. Your courses will cover topics such as:

  • Decision making
  • Marketing management
  • International business
  • Marketing strategies
  • Business statistics
  • Research in marketing

Important Facts About These Occupations

Advertising/Marketing Manager Public Relations Manager
Similar Occupations Financial Manager, Editor, market research analyst Public relations specialist, advertising sales agent, multimedia Artist
Key Skills Organizational, analytical, and decision-making skills Leadership, communication, and speaking skills
Work Environment Full-time, commonly traveling Full-time, commonly in a stressful environment and sometimes traveling
Job Outlook (2014-2024) 5% growth (advertising) and 9% growth (marketing) 7% growth

Source: United States Bureau of Labor Statistics

Potential Careers

A BBA in marketing will allow you to pursue careers in many fields, including advertising, public relations, sales, market research and brand management. According to the U.S. Bureau of Labor Statistics (BLS), some popular positions in these areas include advertising managers, marketing managers and public relations managers (www.bls.gov).

Advertising Managers

As an advertising manager, you'll create the advertisements that potential customers will see and hear on television, the radio and the Internet. You'll oversee your company's promotional campaigns, which means you'll work with the sales and creative departments in your company to decide on advertising slogans, images and messages. You may also develop relationships with new customers.

You may work for a company that does its own advertising, or you may work for a firm that specializes in providing advertising services to businesses. Depending on your workplace, you may also be required to serve as a liaison between your advertising firm and the companies that make up your client base. The BLS reported that advertising and promotions managers earned an average annual salary of $114,700 in May 2014.

Marketing Managers

If you work as a marketing manager, you'll research market trends to determine which consumers your company's products should target. By working with your company's market research analysts and promotional team, you'll estimate the demand for your company's products while also keeping an eye on your competitors' marketing strategies and success rates. You'll also monitor customer satisfaction trends and suggest new products that might fulfill consumers' needs.

Although many marketing managers work with advertising firms, you may decide to work in the advertising department of a small business, for a chain of stores or for another company that sells products directly to consumers. The BLS reported that marketing managers earned an average salary of $137,400 in May 2014.

Public Relations Managers

As a public relations manager, you'll ensure that your business maintains a positive public image. You'll organize events and fundraisers that will help boost your company's relationship with the community it serves. You'll also develop relationships with the media and distribute press releases. Additionally, you'll monitor social, political and economic trends that might affect your business' image and develop plans that will make your company more compatible with these trends.

If you work as a public relations manager, you won't necessarily have to work in advertising. Department stores, real estate companies and engineering companies are all examples of businesses with public relations departments. You may also decide to work at a public relations firm. The BLS reported that public relations and fundraising managers earned an average annual salary of $115,400 in May 2014.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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  • Strayer University

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