What Jobs Does a Marketing Management Certificate Program Prepare ME For?
Marketing management certificate programs can prepare students for jobs at many levels of marketing. Because programs differ, some people who get their marketing management certificate will be ready to start a career at the entry level, while others are prepared to run their own firms. Choosing the program that's right for you and your goals is essential.
Marketing Management Certificate Programs
Not all marketing management certificate programs are the same. Research potential programs, because the job opportunities that you have after receiving your certificate depend on the program you attend. Some certificates give you the basic knowledge you need to launch your marketing career, such as careers in sales management, while others prepare you for a supervisory role, such as senior manager. Still others offer additional advancement prospects in your existing career.
Important Facts about Marketing Management Careers
|Median Salary||$134,290 for marketing managers (2018)|
|Required Education||College degree most common|
|Job Outlook||10% (2016-2026)|
|Similar Occupations||Editor, market research analyst, advertising sales agent, financial manager, public relations specialist|
Source: U.S. Bureau of Labor Statistics
Starting Out: Certificates for Entry-Level Positions
In an introductory certificate in marketing management, students take courses in principle of marketing, consumer behavior and marketing research. Jobs available with this certificate include:
- Sales representative
- Customer service representative
- Marketing assistant or research assistant
Moving On Up: Certificate for Middle-Management Jobs in Marketing
Current professionals in the marketing field can earn a graduate certificate in integrated direct marketing and international marketing, which include marketing management courses. Students learn skills for handling personnel issues that come up in the workplace, such as assigning staff to projects and dealing with conflict. After completing a certificate like this, students would be ready for jobs such as:
- Sales managers
- Advertising managers
- Promotions managers
Taking the Next Step: Certificate for Senior Marketing Management Advancement
For someone already working in the field, University of Washington's certificate program in marketing management would be a good choice. Courses available in this program include strategic marketing management, a marketing practicum and integrated marketing communications.
This program is intended for people already working in marketing, advertising or public relations who want to advance to upper-level management positions in their companies. Careers with this certificate include:
- Senior manager
- Director of marketing