What Skills Will I Learn in Online Advertising Courses?

By taking advertising courses online, students can learn a variety of skills that can be beneficial to anyone planning to enter the field. Read on to learn more about the skills found in advertising courses. Schools offering Advertising degrees can also be found in these popular choices.

Online Advertising Classes

Various institutions offer advertising courses online. Courses taught and skills learned vary from college to college, but the courses and the associated skills discussed below are typical of most programs. Online advertising classes might be standalone classes, or part of a larger degree program, such as advertising or marketing. These courses are available at both the graduate and undergraduate levels, though they are more common at the undergraduate.

Depending on the individual course or degree program, some or all of the topics below may be covered in your online course. Additionally, if enrolled in a degree program, you may have to take general education courses, which cover subjects like English, math and science, as well as courses in related subjects such as psychology and sociology. Degree programs also usually have elective courses, which allow you to choose which skills you want to learn. These are often more specialized courses designed to enhance the basic skills taught in the main program.

Important Facts About This Field of Study

Degrees/Certificates Advertising programs can be completed from the certificate level up to the PhD level, though not all programs are available online
Prerequisites Prerequisites vary between program levels, including a high school diploma or equivalent for certificate and associate programs and letters of recommendation and undergraduate degrees for higher levels
Possible Careers Account executive, copywriter, layout and design specialist
Degree Field Advertising is associated with several degree fields, including arts and sciences

Business Skills

Some schools offer advertising courses through their business department. Students enrolled in these courses learn skills that include the ability to:

  • Recognize and detail the different advertising forms
  • Create and deliver innovative ideas via ads and commercials
  • Purchase airtime and or space on the various outlets (i.e. radio, T.V., Internet, newspapers and, magazines)
  • Analyzing and responding to customer needs through customer resource management
  • Plan, construct and run national ad campaigns as well as local ones

Communication Skills

Communication skills are important to advertisers, as they often work as teams. Additionally, you will need to be able to understand what a client wants when putting together an advertising campaign. Students learn to:

  • Contribute to a team effort as well as work singularly
  • Communicate orally and verbally with above-average acumen and clarity
  • Discuss strategies with clients
  • Effectively communicate ideas and information through advertising

Advertising Skills

Many online advertising courses focus specifically on advertising. These courses teach you the basics of advertising, as well as the process for conducting a successful advertising campaign. In a course on the principles of advertising, students discuss the abilities to:

  • Use modern technology to create marketing strategies online
  • Create the basic design outline work for different visual campaigns
  • Assess listening or viewing audiences in a bottom-line beneficial way
  • Make appropriately priced ad purchases in the different media

Design Skills

Many advertising programs offer courses in advertising design, which teach you how to create ads that appeal to consumers' tastes. Students develop their skills to:

  • Manipulate colors and other forms of design in appropriate order to convey a message
  • Utilize the correct buzzwords that coax the right reactions from a listening vs. a viewing audience
  • Learning creative skills necessary in creating effective advertisements
  • Learn how to layout an ad for print and other media

The U.S. Bureau of Labor Statistics reported the median salary for advertising and promotion managers was $117,130, and for marketing managers it was $134,290, as of May 2018. During that same year, writers and authors earned $62,170, and graphic designers were paid $50,370.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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