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What Top Colleges Have Marketing Degrees in Washington, DC?

Find out which Washington, D.C., colleges offer marketing degree programs. See requirements, prerequisites and school information to assist you with making an informed decision about your education.

There are several schools with marketing degree programs in the Washington, DC area. Read the information below for helpful details about each school, including costs and enrollment, as well as program requirements.

What You Need to Know

Schools in the area offer bachelor's or master's degree programs s in business administration with a specialization in marketing. Bachelor's degrees generally require about four years to earn, while a marketing master's degree could take 1-2 years, depending on whether students have completed the necessary prerequisites. A bachelor's degree is required to enroll in a graduate program, and a business-related major is usually preferred. Graduate applicants might also need relevant work experience.

Marketing Bachelor's Degree Programs in Washington, D.C.

Georgetown University

Through the McDonough School of Business at Georgetown University, you can earn a BSBA with a major in marketing. Degree requirements include a business core covering such topics as accounting, statistics, and financial management. Coursework for your undergraduate major touches on buyer behavior, market research, and market strategy. You can also take electives in electronic commerce, promotion, and brand management.

  • Program Name: Bachelor of Science in Business Administration in Marketing
  • Program Length: 120 credit hours
  • Tuition and Fees: $54,104 per year (2018-2019 academic year)
  • School Type: 4-year, private not-for-profit; 19,204 students (7,459 undergraduate)

George Washington University

Coursework in George Washington University's marketing BBA program can help you develop your sales and advertising skills. You can learn how to create successful marketing strategies as well. This program also offers the opportunity to complete interdisciplinary elective courses, such as image management, event marketing, foreign market analysis, and economic sociology.

  • Program Name: Bachelor of Business Administration
  • Field of Study Options: Marketing
  • Program Length: 4 years, full-time
  • Tuition and Fees: $55,230 per year (2018-2019 academic year)
  • School Type: 4-year, private not-for-profit; 28,172 students (12,546 undergraduate)

Howard University

Howard University's marketing BBA program includes 44 credit hours of core business courses in such topics as finance, entrepreneurship, economics, and business law. You also study marketing for the industrial, retail, and service industries. Courses are even available in sports and social network marketing. Other topics of discussion include integrated communication, sales, and new product development.

  • Program Name: Bachelor of Business Administration in Marketing
  • Program Length: Minimum 121 credit hours
  • Tuition and Fees: $26,756 per year (2018-2019 academic year)
  • School Type: 4-year, private not-for-profit; 9,139 students (6,243 undergraduate)

University of the District of Columbia

At the University of the District of Columbia, you can earn a BBA in Marketing through the Department of Management, Marketing, and Management Information Systems. Program core courses include business communication, computer applications, and quantitative techniques. You can also study topics in commercial law, consumer behavior, marketing logistics, promotion, and marketing research.

  • Program Name: Bachelor of Business Administration in Marketing
  • Program Length: 127 credit hours
  • Tuition and Fees: $5,888 per year for in-state residents; $12,416 per year for out-of-state residents (2018-2019 academic year)
  • School Type: 4-year, public; 4,244 students (3,867 undergraduate)

Marketing Master's Degree Programs in Washington, D.C.

Howard University

As in its undergraduate business administration program, students pursuing Howard University's MBA will need to take core courses in such areas as accounting, economics, and statistics. Coursework for your marketing concentration will include 15 credit hours of study in such topics as marketing research and consumer behavior. Elective courses in business and services marketing are also available. The program culminates in a marketing strategy course where you'll create a marketing plan of your own to addresses such issues as market competition and product development.

  • Program Name: Master of Business Administration
  • Field of Study Options: Marketing
  • Program Length: 54 credit hours
  • Tuition and Fees: $32,884 per year (2018-2019 academic year)
  • Prerequisites: Bachelor's degree with coursework in calculus
  • Admission Requirements: GMAT scores, personal statement, 2 years of relevant work experience, 3 letters of recommendation
  • School Type: 4-year, private not-for-profit; 9,139 students (6,243 undergraduate)

University of the District of Columbia

The University of the District of Columbia offers a marketing emphasis to MBA students who would like to complete 9 credit hours of coursework in this area. In addition to core topics in management theory and management information systems, you can study marketing distribution management, promotion management, and global marketing strategies. This program typically takes 3 semesters to complete; however, if you have a bachelor's degree in an area other than business, you might need up to 2.5 years to complete all prerequisite and program requirements.

  • Program Name: Master of Business Administration
  • Field of Study Options: Marketing
  • Program Length: 3 semesters, full-time
  • Tuition and Fees: $9,644 per year for in-state residents; $17,762 per year for out-of-state residents (2018-2019 academic year)
  • Prerequisites: Bachelor's degree, 27 credit hours of prerequisite business foundation courses
  • Admission Requirements: GMAT scores
  • School Type: 4-year, public; 4,244 students (3,867 undergraduate)

In conclusion, there are several schools to choose from in the Washington, DC area to obtain a marketing degree, which includes both undergraduate and graduate degree programs at varying costs.