What Topics Are Covered in a Marketing Certificate Program?

Colleges and universities offer a variety of marketing certificates. Learn about popular marketing certificates and the topics covered in these programs. Schools offering Marketing degrees can also be found in these popular choices.

General Information

Marketing certificates typically include a focused set of six or fewer classes. These certificates generally appeal to marketing professionals who wish to advance to a higher position. In addition, certificates appeal to workers who perform marketing functions and need marketing education without the additional liberal arts classes associated with a full-fledged degree.

Important Facts About This Field of Study

Common Courses Consumer behavior, data mining, pricing, new product development
Prerequisites Bachelor's degree recommended, some programs also recommend prior work experience
Possible Careers Market research analyst and marketing manager, among others
Online Availability Many schools offer these certificate programs online

Types of Certificates

Some certificates focus on a sub-discipline of marketing while others are more general. The following types of marketing certificates are found at many schools.

General Marketing

A general marketing certificate program provides a solid foundation in general marketing principles. These programs typically respond quickly to recent marketing industry developments and teach students about the latest theory and techniques. Topics covered in these certificates can include:

  • Basic marketing
  • Marketing research
  • Innovative marketing technology

Direct Marketing Certificate

These certificate programs focus on the specific marketing strategy of direct marketing, which is a sub-discipline of marketing. These programs teach the theory and application of database-driven marketing methods. Course topics include:

  • Business-to-business advertising
  • Principles of marketing
  • Advertising

Marketing Management

These certificate programs prepare students to take a leading role in company marketing decisions. Designed for chief marketing officers or their marketing workers, this certificate program helps students define and implement successful marketing plans, product pricing and market strategies in their workplace. Typical course topics are as follows:

  • Integrated marketing communications
  • Strategic market-based planning
  • Tactical marketing
  • Imperatives for product managers

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

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