What Topics Are Covered in a Sales Management Training Course?

Knowledge of sales and sales management is essential for most business people. Sales management training courses provide students with the knowledge they need to improve their sales and draw in more business. Read on for information about topics covered in sales management training courses. Schools offering Sales & Marketing degrees can also be found in these popular choices.

Overview of Topics Covered in a Sales Management Training Course

Sales management training courses examine two different subjects and their relationship with each other: management and sales. Not only do students learn how to communicate and become good managers, but they also study how to drive sales up, sell products and encourage others to sell products. Although each school offers different courses, there are similarities between the topics covered. Some of the most commonly discussed topics are time management, hiring, communication and managing sales operations.

Important Facts About This Area of Study

Certifications Certified Sales Professional, Certified Sales Counselor, Certified Professional Salesperson, Certified Sales Leadership Professional
Prerequisites for Certification Certifying organization courses or training programs
Possible Careers Sales managers, retail sales workers, wholesale and manufacturing sales representatives
Ongoing Training Courses Hiring, effective meetings, management of sales for profit and revenue
Median Salary (2018)$124,220 (Sales Managers)*
Job Outlook (2016-2026)7% (Sales Managers)*

Source: *U.S. Bureau of Labor Statistics (BLS)

Diverse Sales Operations Management

Students study the difficulties of managing sales organizations, including personnel and various processes, depending on the type of sales organization.

Time Management

In this course, students learn strategies for staying on task and organized to become more efficient. This also includes setting and meeting sales goals.


A communication course examines how to communicate with other managers and employees to encourage team development and help meet goals.

Sales Reps Motivation

Sales management relies heavily on sales representatives making sales, so using strategies to keep them motivated and encouraged is important; students in this class study the most effective strategies.

Sales Managers' Planning Responsibilities

In this course, students discover the three most important planning responsibilities for sales managers, including forecasting and projecting sales.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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