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What Are the Topics in an Advanced Marketing Strategy Certificate Program?

There are a variety of advanced marketing strategy certificate programs available from colleges and universities. This article lists general information about program structure and specific topics learned in advanced marketing strategy certificate programs.

Advanced Marketing Strategy General Information

Marketing strategy is a company's planning and use of resources to make current and potential customers aware of their product. Advanced marketing strategy certificate programs have different names and sometimes different focuses. For example, some programs provide a more general overview of marketing strategy theories and practices. Others focus on current electronic marketing strategy in the growing world of electronic business. Furthermore, certificate programs in related areas, like global marketing, may offer specialty marketing strategy courses (like global marketing strategy).

Regardless of the type of marketing strategy certificate program, the majority are aimed at currently employed marketing professionals, supervisors, managers and executives. Since these programs are aimed at the busy professional, some don't have traditional semester-long course requirements; programs of this sort can be completed in as little as eight weeks. This type of program may include lectures, case studies, debates, and interactive activities where you can network with fellow professionals.

Important Facts About Advanced Marketing Strategy Certificate Programs

Prerequisites Extensive professional experience
Online Availability Fully online programs are available
Certificate Level Graduate
Possible Careers Entrepreneur, marketing manager, general manager, research assistant
Median Salary (2018)$134,290 (Marketing managers)*
Job Outlook (2016-2026)10% (Marketing managers)*

Source: *U.S. Bureau of Labor Statistics (BLS)

Topics and Courses

General marketing strategy certificate programs focus on creating a holistic marketing plan, building strong company brands and logos, evaluating marketing metrics and promoting new products. Marketing strategy certificate programs with a focus in electronic marketing strategy show students how to use the Internet, e-business, database marketing or other electronic media to develop a comprehensive marketing strategy in the digital realm. Typical courses and topics for both general and electronic marketing strategy programs can include the following:

  • Account management
  • Digital media integration
  • Value migration
  • Services marketing
  • Evaluating metrics
  • Break-even analysis
  • Integrated marketing communications
  • Differentiation
  • Digital strategy introduction
  • Social media marketing
  • Resource allocation