What Topics Are Covered in an Applied Management Diploma Program?

An applied management degree or certificate program, which is more commonly available than a diploma program, is designed to educate individuals that already have experience in their chosen field, but are interested in enhancing their employability or pursuing a promotion. Graduates with this degree can find employment as supervisors, department heads, managers and project coordinators. Schools offering Business degrees can also be found in these popular choices.

Applied Management Program Overview

While the focus of an applied management degree, certificate or diploma program is to give students a strong foundation in management and business, other topics such as public speaking, communication, and marketing are all addressed. When you enroll in an applied management program, you'll learn to manage organizations, increase work effectiveness, and improve a company's financial situation. Some of the topics covered in an applied management program are detailed below.

Important Information About This Field of Study

Online Availability Full programs are available online
Degree/Certificate Levels Undergraduate certificates, associate's degrees and bachelor's degrees are most common
Degree Fields of Study Applied management, applied business
Possible Careers General manager, business analyst, technical/business writer
Median Salary (2018)$83,610 (management analysts)
$71,850 (technical writers)
Job Outlook (2016-2026)14% (management analysts)
11% (technical writers)

Source: U.S. Bureau of Labor Statistics (BLS)

Management Theory and Practices

You'll study the roles of managers in the world of business and how higher expectations increase the competitive forces within a company. Courses address the means of achieving goals and creating a healthy work environment for employees.


Communication theories and the basic concepts involved in the oral communication process will be examined in a speech course. You'll learn about speech preparation and developing effective methods of delivery.

Business Communication

This course covers the proper communication methods between employees, employers, supervisors, and small groups. Training focuses on interpersonal behaviors and strong communication skills for the business environment.


Applied management practices rely on statistics to study business models. Techniques for relational analysis and the use of business forecasting to predict results of case data are usually outlined in statistics courses. The skills you'll learn may help you become better at making constructive business-related decisions.


Marketing addresses how products and services are planned, created, priced, promoted, and sold. Prospective managers study the major policies involved in marketing and the social and economic implications of these policies. Marketing courses also explore how consumers think and behave before, during, and after the purchase of a product or service.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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