What Type of Certification Programs Are Available in Sales?

Earning certification in sales could increase your career opportunities. Keep reading to learn about sales certification programs offered through several trade organizations. Schools offering Sales & Marketing degrees can also be found in these popular choices.

Types of Sales Certification

Certification can serve as a testament to your expertise and credibility as a sales professional. You can find sales certification in specific fields, such as welding and pharmaceuticals, or you can pursue general sales certification through a trade organization. This article focuses on the latter, including designations offered by Sales and Marketing Executives International (SMEI), The Sales Association and the National Association of Sales Professionals (NASP).

Important Facts About Sales Certifications

SMEI The Sales Association NASP
Common Events Online training; CMO summit; Business marketing expo Conference; Webinar; Chapter events Mostly online events and forums
Types of Memberships Free Member; Professional Member; Executive Member Individual; Two Members Same Company; Team; Company Individual Membership; Corporate Membership
Online Availability Online training courses E-Learning courses and web meetings Online training and videos
Common Associated Careers Salesperson, marketing personnel, sales manager, marketing manager Consultative salesperson Certified professional sales person

SMEI

SMEI promotes ethics and continuing education in sales and marketing and boasts more than 10,000 members worldwide. SMEI's certifying body, Certified Marketing & Sales Professionals, has offered professional designations since 1987. The certification process includes an exam. Available sales certifications include the following.

  • Certified Professional Salesperson (SCPS): Sales representatives and account managers are among the professionals eligible for this designation. Core competencies in the SCPS certification program include foundation skills, planning, executing and ethics.
  • Certified Sales Executive (CSE): Intended for top-level executives and sales managers, this certification program addresses four core competency areas: organization and management, personnel, sales and marketing, and ethics. This certification also is open to sales educators and sales consultants.

The Sales Association

The Sales Association advocates professional development and networking opportunities for sales and business development professionals. Its Consultative Sales Certification program includes several steps, beginning with an online skills and knowledge assessment. Candidates then take part in an orientation meeting, where they're joined with a coach, before embarking on an e-learning program that addresses several core sales competencies. Throughout their studies, candidates complete assessments and report on how they're applying what they're learning. An impact evaluation completes the certification process.

NASP

NASP's Certified Professional Salesperson (CPSP) program involves completion of a 6-week online course that focuses on sales attitude, effort and competence. Candidates must complete an activity each day of the course (including weekends) as well as write a course summary. Established in 1991, NASP aims to assist sales professionals in networking and professional development.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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  • Strayer University

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