What Will in Learn Telemarketing Classes?

Learn about topics in telemarketing classes and how to enhance your related skills. Read further to find out about specific courses and programs of study that incorporate telemarketing. Schools offering Sales & Marketing degrees can also be found in these popular choices.

What Content will be Included in Telemarketing Classes?

Classes that are relevant to learning and improving telemarketing techniques include sales and marketing, customer service, and telecommunications. Technology skill development to access software, work with spreadsheets, and use customer management software is also important. These courses are offered in a variety of programs. Examples of some of the classes you might find for the telemarketing field are described below.

Direct Marketing

The focus of this course is on creating and implementing strategies for researching characteristics of customers, finding target markets, and establishing databases. Students will learn to use targeting techniques and design marketing programs using a variety of platforms, such as email, direct mail, and telephone.

Introduction to Marketing

You will be given the opportunity to assess marketing problems and determine how to solve the problems using marketing concepts and common practices. Topics of discussion might include customer behavior, market research, pricing, organizational profitability, and segmentation.

Consumer Behavior

In this course, you will learn about consumer buying preferences. The course of study may focus on communication strategies to achieve marketing objectives, cognitive and behavioral concepts, and evaluating a marketing plan in light of this information.

Professional Selling

In a professional selling class, you will develop your skills in public speaking, sales presentations, identification of prospects' needs, and sales professionalism. Other topics of discussion might include selling by phone, use of telemarketing in the sales process, networking to find prospects, and components of the sales cycle in a business-to-business environment.

Customer Service

In this course, you will develop the skills required to serve customer needs. Learning topics might include professionalism and the relationship between service skills and career achievement. You could also examine ways to provide service, analyze situations, and evaluate effectiveness.

Who Offers Classes in Telemarketing?

You will not typically be required to have a degree or formal education in telemarketing. However, you can find telemarketing and sales classes offered individually or in larger degree programs, usually at the undergraduate and graduate levels. Certificates are also available in customer service, marketing, and business administration.

Telemarketing, marketing, or direct sales courses are often found in marketing or business degree programs. At the undergraduate level, you could pursue an Associate of Science in business with a concentration in marketing or a Bachelor of Science in Business Administration with a concentration in marketing. If you already have a bachelor's degree and professional business experience, you could apply for admission into a Master of Business Administration (MBA) degree program. This course of study commonly offers a concentration in direct marketing or marketing management.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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