What Are Popular Advertising Careers?

Advertising professionals can utilize their skills by pursuing a variety of career paths. Corporations and advertising agencies all over the world actively seek out well-educated graduates to fill a number of important advertising-related positions. Read on to find out more details regarding possible advertising careers. Schools offering Advertising degrees can also be found in these popular choices.

Advertising Careers

Because advertising encompasses many different fields, advertising careers vary greatly. Careers can ranging from the creative, such as those people who design and create the actual advertisements, to the sales oriented, such as the people who find and work with clients. The following are a few options that are available to those seeking a career in this field.

Important Facts About This Occupation

Account Manager Art Director Copywriter
On-the-Job TrainingNoneNone Moderate on-the-job training
Key SkillsAnalytical, communication, and creative skillsCommunication, creative, and leadership skills Creative, critical thinking, and persuasive skills
Work Environment Often work with top executives; deadline-oriented Fast-paced, deadline-oriented Varied; often involves deadlines
Similar OccupationsAdvertising sales agents, editors, graphic designers Fine artists, graphic designers Announcers, editors, public relations specialists

Account Manager

An account manager acts as the liaison between the client and the creative advertising staff. They may also be called advertising, promotions or marketing managers. Responsibilities include communicating directly with the client about the status of the project, as well as being sure that clients' needs are met in an efficient manner. This position requires not only great attention to detail but strong communication skills and the ability to successfully interpret the demands of both the client and the advertising staff.

Positions in this area require you to have at least a bachelor's degree, and usually employers prefer that employees have some previous experience in the field. According to the U.S. Bureau of Labor Statistics (BLS), positions for advertising, promotions and marketing managers are expected to increase by 9% between 2014 and 2024, about as fast as the national average. The BLS also reports that, as of May 2014, the median annual salary for these positions was $96,720.

Art Director

Responsible for the actual rendering of the visual portion of an advertising campaign, the art director manages a project from the initial stages through the production of the final product. Such a position requires the services of an extremely creative individual who is also current on the latest advertising trends. Strong visual communication skills are necessary to ensure that the creative content associated with a campaign is of the highest quality.

Art directors need a bachelor's degree and previous work experience in the field. Some also pursue a master's degree. According to the BLS, positions for art directors are expected to increase by 2% between 2014 and 2024, which is slower than the national average. Prospects will be best for people with strong portfolios. As of May 2014, the BLS reported that the median annual salary for art directors was $85,610.

Copywriter

A copywriter is responsible for generating the written content that will accompany the artwork in an advertising campaign. Excellent writing skills are necessary, as is knowledge of current advertising trends and great attention to detail. A copywriter should also be able to function well in a group setting because much of the work requires collaborating with other copywriters and members of the visual design team.

Copywriters generally need at least a bachelor's degree, though it does not necessary need to be in a related field. Anyone with a strong writing background can usually enter this field. The BLS predicts that jobs for all writers, including copywriters, will increase by 2% between 2014 and 2024. The median annual salary for all writers, as of May 2014, was $58,850, according to the BLS.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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