What Are Typical Careers for Communications Majors?

Majoring in communications at the undergraduate level gives students the knowledge and skills needed to effectively communicate with organizations, businesses, clients and customers. This degree focuses on the development of professional values and competencies in public relations, communications law, mass communications, communications theory, advertising and electronic publishing. Schools offering Applied Communications degrees can also be found in these popular choices.

Careers for Communications Majors

Communications is a very broad field that can prepare students for careers that deal with the exchange of thoughts and information. Majors that fall under the umbrella of communications can include journalism, public relations, advertising and even business. Almost every industry requires employees who are skilled in communication, so career opportunities for graduates of a communications degree program are vast. For this reason, communications is a popular field of study and oftentimes is competitive at the bachelor's degree level.

Communications majors typically spend four years developing both written and verbal communication skills. Strong interpersonal skills are also essential for those looking to begin a career in communications. It's important for individuals to be able to effectively deliver messages between companies and consumers, as well as interdepartmentally.

Important Facts About Careers for Communications Majors

Public Relations SpecialistCommunications Director Copywriter News Correspondent
Required Education Bachelor's degree Bachelor's degree Bachelor's degree Bachelor's degree
Median Salary (2015) $44,918 $69,847 $45,301 $51,872
Work Environment Office setting Office setting Office setting Newsroom and field setting
Key Skills Interpersonal communication, conflict resolution, problem-solving Organization, time management, leadership Writing, adaptability, interviewing Objectivity, interpersonal communication, persistence

Source: Payscale.com

Possible Careers

Communications majors have plenty of options when it comes to potential career choices. Below are a few examples of jobs that communications majors might have:

Public Relations Specialist

Public relations specialists work on developing a favorable image for individuals and groups. Responsibilities include writing releases, compiling data, gathering research and coordinating special events. Public relations specialists prepare and distribute information to the media, and may specialize in proactive and reactive crisis management. Specialists work with executives on speeches, and prepare them for question-and-answer sessions with the press and public.

Communications Director

Communications directors work with organizations to promote the goals and policies of a group. Communications directors gather information and write media releases, newsletters and speeches. Individuals in this position may be tasked with getting the public more involved in their organization to increase funding, sponsorship, membership and overall awareness. This position often oversees a small staff.


Copywriters participate in the brand and image production process by supplying verbal and written messages. Copywriters are responsible for coming up with slogans, catchphrases and tag lines. Professionals in this field must meet with clients to brainstorm ideas and concepts, and oversee campaigns from concept to completion.

Copywriters must keep up-to-date with popular trends and cultures, but must submit original copy. Meeting copy objectives is essential; copywriters must create phrases with targeted messaging and writer's voice to accurately address and appeal to the correct audience. Careers are available with production companies and advertising agencies.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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