What Are the Courses in a Bachelor's Degree Program in E-Commerce?
A bachelor's degree program in e-commerce educates students in Internet business and provides them with a foundation in accounting, business management and marketing. Students learn about economic principles, electronic retailing and innovative business strategies. Below are details about some courses students might expect to take in a bachelor's degree program in e-commerce.
Introduction to e-Commerce
This course introduces students to the basic model for conducting business-to-consumer and business-to-business electronic transactions. Topics in this class teach students the applications of e-commerce strategic management, characteristics of e-marketing and the leverage of technology to enhance business principles. Students also explore the ethical and legal regulations for conducting e-commerce business.
Important Facts About Bachelor's Degrees in e-Commerce
|Prerequisites||High school diploma or GED; transcripts with minimum GPA|
|Program Availability||Rare in the U.S.; international options also available|
|Possible Careers||Web developer, online security expert, e-business consultant|
|Median Salary (2018)*||$69,430 (for all web developers)|
|Job Outlook (2016-2026)*||15% growth (for all web developers)|
Source: U.S. Bureau of Labor Statistics
Students enrolled in this class integrate information technology subjects and examine how to use the Internet to conduct business. Students discuss the history of the World Wide Web and Internet and examine the structure of conducting business online.
E-Commerce for Management
This course addresses emerging trends that managers face in an e-commerce organization. Students are given the knowledge and skills to integrate e-commerce models, tools, and practices into the management of a business. Students learn about e-commerce strategy and analyze the opportunities and risks involved in electronic transactions. Students also explore trends in Internet privacy and security.
E-Marketing Theory and Application
Students taking e-marketing theory and application courses learn about the applications and theory of electronic marketing. This class mixes traditional marketing practices with e-commerce strategies and planning.
E-law and Risk Management
This class examines the process of risk management and the operational, legal, strategic and financial aspects of e-commerce. Students evaluate ethical issues and assess the regulations and laws that govern international e-commerce.