What Are the Core Courses of an Online Public Relations Degree?

Online undergraduate degree programs in public relations are offered at several universities around the country. However, online associate degree programs are not as prevalent as bachelor's and master's degree programs in public relations. Core courses teach students how to strategically manage communication with a variety of audiences for the best client outcome. Schools offering Public Relations degrees can also be found in these popular choices.

Overview of Online Public Relation Degree Courses

Depending on the program and the level of public relations degree you choose to pursue online, required coursework will vary. However, most public relations programs incorporate core elements of study focused on public relations principles, media, marketing, research and analysis.

Important Facts About Public Relations Degrees

Degree Fields of Study Journalism, communications
Concentrations Marketing and business, non-profit/grant writing, crisis management, sports communications
Online Availability In addition to full online programs, some colleges offer these courses in a hybrid format, where students can combine online study with traditional class time.
Programs Coordinated internships are available at some universities.
Possible Careers Press agent, copywriter, public relations manager or specialist, event planner
Median Salary (2018) $60,000 (for all public relations specialists)
Job Growth (2016-2026) 9% (for all public relations specialists)

'Source: US Bureau of Labor Statistics

Associate Degree in Public Relations

Online public relations programs at the associate degree level are not as easy to find as higher degree level programs. Core courses introduce students to basic concepts of writing for the media, crisis management, and managing social media. Course titles may include:

  • Promotional strategies
  • Media writing
  • Organizational communication
  • Business and professional writing

Bachelor's Degree in Public Relations

More universities offer online public relations programs at the bachelor's degree level. In addition to online coursework, this type of program may allow students the opportunity to participate in a public relations internship, in order to gain valuable real-world experience. Common core courses for this degree cover the following subject areas:

  • Journalism
  • Public speaking
  • Campaign planning
  • Public relations writing
  • Media law and ethics
  • Principles of marketing

Master's Degree in Public Relations

Another common public relations program offered online is at the master's degree level. This type of program can usually be completed within two years, culminating in either a capstone project or a thesis paper. Online graduate courses allow students to focus their studies on specific public relations topics or specialties, such as:

  • Public relations theory
  • Project management
  • Outcome measurement
  • Social/new media strategy
  • Crisis management

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Ashford University

    Ashford University responds quickly to information requests through this website.

    Popular programs at Ashford University:

    Online Programs Available

  • Post University

    Post University responds quickly to information requests through this website.

    Popular programs at Post University:

    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • American University

    American University responds quickly to information requests through this website.

    Popular programs at American University:

    • Master

    Online Programs Available

  • Capella University

    Capella University responds quickly to information requests through this website.

    Popular programs at Capella University:

    • Master
    • Bachelor Degrees

    Online Programs Available

  • Florida Tech

    Florida Tech responds quickly to information requests through this website.

    Popular programs at Florida Tech :

    • Master

    Online Programs Available

  • Ohio Christian University

    Ohio Christian University responds quickly to information requests through this website.

    Popular programs at Ohio Christian University:

    • Bachelor Degrees

    Online Programs Available

  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    • Master

    Online Programs Available

  • Liberty University

    Liberty University responds quickly to information requests through this website.

    Popular programs at Liberty University:

    • Doctoral
    • Master
    • Bachelor Degrees

    Online Programs Available

  • Colorado Christian University

    Colorado Christian University responds quickly to information requests through this website.

    Popular programs at Colorado Christian University:

    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

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