What Are the Core Courses of an Online Retail Management Degree?

A degree in retail management can prepare you to sell products and manage employees and could lead to any number of positions in sales and retail. Read on for more information about the kinds of courses you'll find in an online retail management program, as well as career and salary information. Schools offering Retail Management degrees can also be found in these popular choices.

Online Retail Management Degree Overview

Retail management online degree programs incorporate courses in management, marketing and sales. Because of their online format, flexibility in scheduling is always possible, especially for working individuals. Below is a sampling of courses one would take in an online program.

Important Facts About These Programs

Prerequisites High school diploma or equivalent
Degree Levels Online retail management programs commonly result in bachelor's degrees
Possible Careers Retail merchandiser, sales representative/manager, pricing analyst, and store/product planner
Similar Programs Fashion merchandising, fashion merchandising management

Core Courses in Online Retail Management Degree Programs

Though retail management program curricula vary according to school, the core courses are generally similar. Some of the courses you'll likely be required to complete cover topics such as:

  • Consumer Behavior: Learn how customers make purchase decisions and how to motivate them to purchase more.
  • Retail Practice and Theory: This type of course teaches you to apply merchandising strategies and how to use forecasting and trends analysis.
  • Sales Profiles and Personalities: Students learn to assess personalities and behaviors to decide on the best candidates to fill open positions.
  • Merchandising Promotional Strategies: Foster cultural and global awareness while learning to make ethical retail decisions and market products effectively.
  • Contemporary and Historical Trade Issues: Study textiles, design and the apparel industry in historical and global contexts, in addition to looking at modern environmental, political and social issues that affect trade and textile production.
  • Visual Merchandising: Create visual displays that effectively present merchandise in a manner that is aesthetically pleasing to consumers.
  • Supervision Principles: Develop strategies to effectively manage store personnel and maintain a good working environment.
  • Retailing: Study the management, organization and inventory techniques of different types of retail stores.
  • Lease Management and Store Planning: Organize and design the store to reflect standard traffic patterns and add furniture, lighting and other installations that enhance the store and attract customers.
  • Product Evaluation, Development and Design: Learn how to determine and set competitive merchandise prices that will result in profit.

Retail Management Career Outlook

The U.S. Bureau of Labor Statistics (BLS) states that the majority of retail supervisors earned within the range of $23,610 to 63,500 per year in 2014. Those working in Rhode Island, New Jersey, Delaware, New York and Connecticut made the most at that time, while California, Texas and Florida offered the highest level of employment in the field. The BLS predicts slower-than-average growth for this occupation between 2014 and 2024.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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