What Are the Employment Options with a Degree in Advertising?

Working with several types of media, today's advertising executive must be up-to-date on current marketing trends and have a deep understanding of the national psyche. Read on to learn about employment opportunities available to those with degrees in advertising. Schools offering Advertising degrees can also be found in these popular choices.

Career Options for Advertising Degree Graduates

There are several different types of advertising careers, ranging from assistant to director. While it's possible to enter the field in a lower-level position and gradually advance to an upper-level position, most advertising professionals at the management level have at least a bachelor's degree, according to the U.S. Bureau of Labor Statistics. Students who know what particular position in the advertising world sounds most appealing to them will have a better idea of which degree program to take. Below are a few of these degree programs and the most likely advertising job opportunities for graduates.

Important Facts About Advertising and Promotions Managers

Median Salary (2014) $96,720
Job Growth 7% growth from 2012 - 2022
Key Skills Communication, critical thinking, creativity, interpersonal skills
Work Environments Advertising agency, consulting firm, public relations firm, various media organizations

Source: US Bureau of Labor Statistics

Associate's Degree in Advertising

Associate's degree programs in advertising generally last two years and provide students with a basic foundation in the subject, both preparing students for further study in the field and qualifying them for certain entry-level positions. Graduates with an associate's degree in advertising may find work assisting higher level executives. This work may include researching clients, writing basic ad copy and other administrative duties. Following are some of the positions that may be available:

  • Sales assistant
  • Junior marketing assistant
  • Administrative assistant

Bachelor's Degree in Advertising

A bachelor's degree program in advertising can be completed in four years and offers students a more comprehensive education in the field. Many marketing and advertising related topics are studied, including international business and public relations. Someone with this degree may be qualified for entry- to mid-level advertising positions where they may participate in strategy development and coordination of advertising campaigns. A sample of such jobs includes the following:

  • Sales manager
  • Market researcher
  • Promotions manager

Master's Degree in Business

Graduates of master's degree program in business administration are well prepared to pursue a variety of upper-level advertising positions. Master of Business Administration (MBA) programs offer students the chance to engage in advanced study of many marketing and advertising techniques. Employees with such a degree generally have experience in the field and may be responsible for managing an advertising team, as well as creating new business for the corporation. Some of the related positions may include the following:

  • Sales director
  • Senior account executive
  • Executive vice president

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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