What Universities Offer Marketing Degrees in Long Beach, CA?

Find out which Long Beach, CA, schools offer marketing degree programs. See requirements, prerequisites and school information for programs in the area. Schools offering Marketing degrees can also be found in these popular choices.

Marketing is one of the most exciting areas of business, incorporating topics that range from macroeconomics to consumer behavior. Students in Long Beach, California can study marketing at either the undergraduate or the graduate level.

What You Need to Know

Marketing programs in Long Beach are available at the bachelor's, master's and doctoral degree levels through 4-year public and private universities. These marketing programs are most commonly offered as specializations of more general business administration degree programs. The curriculum may also include marketing projects or internship experiences. You may complete the program traditionally or on the weekends and evenings.

Marketing Bachelor's Degree Programs in Long Beach, CA

Biola University

At Biola University you can earn your Bachelor of Science in Business Administration while focusing in marketing or marketing management. Coursework for the marketing specialization includes marketing for non-profit organizations, marketing research, business-to-business marketing and global marketing management. In the marketing management program, you can take courses in entrepreneurship and promotions, in addition to elective courses in marketing.

  • Program: Bachelor of Science in Business Administration
  • Specialization Area: Marketing, marketing management
  • Program Length: 4 years, full-time
  • Tuition and Fees (2015-2016): $34,498 per year for in-state and out-of-state students
  • Prerequisites: General education and business coursework, 2.5 GPA in prerequisite college courses
  • Admission Requirements: Pastoral reference
  • School Type: 4-year, private not-for-profit; nearly 4,400 undergraduates and 2,000 graduate students

California State University - Long Beach

The College of Business Administration at California State University's Long Beach campus offers a marketing program that covers traditional and digital marketing. In addition to your core courses, you'll select electives that may include promotion strategies, digital marketing and media, international marketing and business-to-business marketing. CSU is also home to an active American Marketing Association (AMA) chapter. Participation in this organization can help you network in the industry and gain hands-on experience.

  • Program: Bachelor of Science in Business Administration
  • Specialization Area: Marketing
  • Program Length: 120 credits
  • Tuition and Fees (2015-2016): $6,452 per year for in-state students; $17,612 per year for out-of-state students
  • School Type: 4-year, public; about 31,650 undergraduate and 5,200 graduate students

University of Southern California

The University of Southern California is located about 20 miles outside of Long Beach in Los Angeles. The Marshall School of Business offers a Bachelor of Science in Business Administration and a variety of marketing courses. You must complete a core of business classes and can use your business electives to enroll in marketing coursework. Available classes include advertising and promotion management, direct response and internet marketing and pricing strategies.

  • Program: Bachelor of Science in Business Administration
  • Specialization Area: Marketing
  • Program Length: 4 years, full-time
  • Tuition and Fees (2015-2016): $50,277 per year for in-state and out-of-state students
  • School Type: 4-year, private not-for-profit; about 18,700 undergraduates and 23,700 graduate students

California State University - Dominguez Hills

The Bachelor of Science in Marketing program at California State University's Dominguez Hills' campus features an emphasis in marketing management or advertising. You can get instruction in consumer behavior, internet marketing, sports and entertainment marketing, trade show and event marketing and more. You must complete prerequisite and lower level business classes before you can formally declare your major.

  • Program: Bachelor of Science
  • Specialization Areas: Marketing
  • Program Length: 120 credits
  • Tuition and Fees (2015-2016): $6,213 per year for in-state students; $17,373 per year for out-of-state students
  • School Type: 4-year, public; about 12,700 undergraduate and 2,000 graduate students

Marketing Master's Degree Program in Long Beach, CA

California State University - Long Beach

At California State University in Long Beach you can earn your MBA by enrolling in an evening, Saturday or accelerated daytime program. Your marketing program may include courses covering marketing concepts, advertising policies, strategic planning and international marketing. In addition to core business and marketing courses, you can expect to participate in an integrative experience. In this culminating project, you'll use the skills acquired throughout the program to solve business problems.

  • Program: Master of Business Administration
  • Specialization Area: Marketing
  • Program Length: 48 credits
  • Graduate Tuition (2015-2016): $6,738 per year for in-state students; $15,666 per year for out-of-state students
  • Admission Requirements: GMAT scores, resume, letters of recommendation, essay questions, statement of purpose, information sheet, undergraduate transcripts
  • School Type: 4-year, public; about 31,650 undergraduate and 5,200 graduate students

Marketing Doctoral Degree Program in Long Beach, CA

University of Southern California

Coursework in the Ph.D. program includes behavioral and quantitative marketing seminars, statistics and research methodology. You'll also take required courses in research design and microeconomics or behavioral sciences. You must pass written and oral exams and present a dissertation in order to graduate. Graduate assistantships may also be available and can cover the cost of attendance.

  • Program: Doctor of Philosophy in Business Administration
  • Specialization Area: Marketing
  • Program Length: 4 years, full-time
  • Graduate Tuition (2015-2016): $39,984 per year for in-state and out-of-state students
  • Prerequisites: Bachelor's degree
  • Admission Requirements: Application and fee, letters of recommendation, transcripts, statement of purpose, GRE or GMAT scores
  • School Type: 4-year, private not-for-profit; about 18,700 undergraduates and 23,700 graduate students

In summary, students in Long Beach who want to study marketing can get a bachelor's degree at Biola University, Long Beach State, USC, or Cal State - Dominguez Hills; Long Beach State also has an MBA program, and USC offers a doctoral degree.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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