What Is a Website Promotion Specialist?

Website promotion specialists develop marketing plans based on consumer trends and employer philosophies. Continue reading to learn what skills can lead to a successful career with a company wanting to maintain an online presence. Schools offering Marketing degrees can also be found in these popular choices.

Career Overview

Specialists in the field of website promotion can also be known as an e-commerce, Web, or online marketing specialist. These careers can be found with any company that has an online presence. You may be hired to enhance the online consumer experience, promote company products, improve consumer perception, and/or make sure that advertising links lead to the correct website. As indicated by a sampling of job postings on Monster.com, to be eligible for a career in this field, you need to have a minimum of one year of experience. A bachelor's degree education in marketing, communications, or a related field is also required.

Important Facts About Website Promotion Specialists

On-the-Job Training Not provided, but acquired through work experience
Key Skills Analytical and critical thinking, clear written and spoken communication, creativity, good judgment and decision making
Work Environment Advertising, public relations, and related services; management of companies and enterprises; retail companies; information firms; religious, grantmaking, civic, professional, and similar organizations
Similar Occupations Advertising sales agents; graphic designers; market research analysts; public relations and fundraising managers; public relations specialists; sales managers

Job Description

Specialists are charged with creating a promotional strategy used to generate consumer buzz and emphasize product traits that appeal to consumer needs. To assist in attracting consumers to a company's website, you may need to collaborate with other company divisions to devise product incentive programs. As a website promotion specialist, you may be required to improve promotion strategies by studying strategies from related companies, anticipate consumer needs and trends, increase website traffic, and analyze return on investments.

Required Skills

To be successful in this career, you need to understand how to lay out marketing banners, maximize marketing revenue, and develop marketing economic strategies. You may also need to have skills in business, search engine manipulation, digital marketing campaign establishment, consumer behavior tracking, basic website design techniques, and understanding Web analytic reports. As a specialist, you also need to be familiar with social networking websites, marketing campaigns, and analyzing consumer response to advertising campaigns.

Employment Outlook

Website promotion specialist positions are closely related to marketing, advertising, sales, and public relations management positions. According to the U.S. Bureau of Labor Statistics (BLS, www.bls.gov), the employment of such marketing managers are expected to increase by 13% between 2012 and 2022, although those holding job titles of advertising and promotions managers could see employment growth of only about seven percent during the decade. This growth may be caused by a continuous increase of goods and services that need promotion. The availability of the Internet may also be a cause for job growth.

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