What Is an Advertising Concept Consultant?

Explore the career requirements for advertising concept consultants. Get the facts about education requirements, salary, and potential job growth to determine if this is the right career for you. Schools offering Advertising degrees can also be found in these popular choices.

What Does an Advertising Concept Consultant Do?

Advertising concept consultants help business clients set up and run advertising, marketing and public relations campaigns. These professionals first start by meeting with advertising departments to determine their needs and work out budgets. They then conduct research on markets, media options, web site effectiveness and promotional strategies. They may make suggestions regarding technical advice, promotional staff and advertising contracts. Look through the following table to find the general requirements for a career in this field.

Degree Required Bachelor's degree
Education Field of Study Business, marketing, public relations
Key Skills Creativity, excellent communications, advertising experience
Job Growth (2014-2024) 9% (for all advertising, promotions and marketing managers)*
Median Salary (2015) $95,890 (for all advertising and promotions managers)*

Source: *U.S. Bureau of Labor Statistics

What Will My Job Duties Be?

Advertising concept consultants are billed hourly to help businesses and other organizations with marketing activities. As an advertising consultant, you may work independently or at a consulting firm. Your services might include branding, product launching, program management, corporate relations and promotions. You may also help with website design and development, online advertising, social media marketing, print advertising and television commercials.

Some advertising consultants specialize in a particular business, such as e-commerce or product-based business. You could also focus on a particular aspect of advertising; for example, you could be an advertising sales consultant who works mostly in the field or a media consultant working mostly in Internet sales.

What Kind of Education Do I Need?

You will likely need substantial work experience in advertising and a positive track record. Experience is generally gained by working at an advertising agency. To work at an advertising agency, you need at least a bachelor's degree in a related field, such as business, marketing or public relations. In programs like these, you could learn about fundamental principles of advertising, advertising strategies, media planning, copywriting, visualization and mass communication. Other areas of study could include sales, direct response promotions, retail advertising methods, public relations and advertising for telecommunications.

What Is the Work Environment Like?

The hours you work as a concept consultants can be irregular unless you have long-term assignments. You might make phone calls or manage advertising campaigns from the Internet. Because you may have several campaigns running at once, prioritization and time management are often important. Likewise, you often have to work under deadlines. If you become a consultant who serves clients on a national level, you may have to travel.

What Is the Outlook For This Occupation?

The U.S. Bureau of Labor Statistics (BLS) reported that employment for advertising managers was expected to increase 9% between 2014 and 2024 due to an expanding economy that will likely create new products that need to be advertised (www.bls.gov). However, the BLS noted that competition for advertising positions will be keen because many people view it as a glamorous career.

What Are Some Related Alternative Careers?

Closely related to advertising concept consultants, art directors work to make advertisements visually appealing. These artists lay out the art for advertisements in many printed materials, film and television products. Public relations specialist have similar responsibilities to advertising concept consultants. It is their job to assemble promotional material that will create a positive public opinion of organization, business or individual. Both of these alternative careers require individuals to have a bachelor's degree in their respective field.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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