What Is an Advertising Traffic Manager?

Explore the career requirements for advertising traffic managers. Get the facts about education requirements, job duties, and job outlook to determine if this is the right career for you. Schools offering Advertising degrees can also be found in these popular choices.

What Does An Advertising Traffic Manager Do?

Advertising traffic managers supervise a company's marketing efforts from beginning to end. First they work with departments to set marketing budgets. Once they have a budget they may come up with a advertising campaign; assessing marketing research, the effectiveness of websites and various adverting options. Their job also may include meeting with clients, negotiating contracts and hiring personnel. The following chart gives you an overview about entering this field.

Degree Required Bachelor's degree
Education Field of Study Advertising, marketing, finance, business management
Key Responsibilities Monitor progress of ad campaigns, decide placement of ads, troubleshoot issues, generate progress reports
Job Outlook (2018-2028) 8% (for all advertising, promotions, and marketing managers)*
Median Salary (2018) $134,290 (for all marketing managers)*

Source: *U.S. Bureau of Labor Statistics

What Are the Duties of an Advertising Traffic Manager?

An advertising traffic manager controls, oversees and maintains the marketing efforts of a company to ensure projects are completed on time, within budget and according to client directions. In this position, you may hold employee meetings to track progress on advertising campaigns, discuss placement of ads, set deadlines and ensure projects are on the right track. It is also part of your job to handle issues as they arise to keep projects on schedule.

You may generate progress reports and meet with account executives to keep them informed about current marketing campaigns. Budget issues may also be your duty, which may require you to watch costs and set spending limits for projects. It is also part of your job to maintain records of employee work hours and hours spent on each project.

What Education, Experience and Skills Do I Need?

Traffic manager jobs posted on Monster.com and CareerBuilder.com in March of 2015 indicated that employers would expect you to have at least a bachelor's degree in advertising, marketing or a business-related area. Employers also usually require experience in advertising or management with knowledge of how an advertising department functions. Experience with handling advertising accounts or project management is also something employers may desire.

Typically, you will start in an entry-level position within an advertising department and work your way into the higher position of an advertising traffic manager.

As an advertising traffic manager, employers expect you to be able to lead others, work under tight deadlines and be available for night and weekend hours. You may also impress employers if you have proven computer skills, an eye for details, customer service skills and organization skills.

What Is the Work Environment Like?

According to the U.S. Bureau of Labor Statistics (BLS), most workers spent their time in an office, working in teams with other advertising professionals (www.bls.gov). As of 2018, there were approximately 286,800 advertising and promotions managers employed. The bureau noted that most managers worked for advertising and marketing firms. In addition, most positions in the advertising industry are full-time.

What Are Some Related Alternative Careers?

Becoming an advertising sales agent is one career choice that is not only related to advertising traffic management, but often works with advertising management. These professionals make contracts that sell advertising space and keep track of client's accounts. Professionals in this field don't need much higher education, with many only having a high school diploma or an equivalent. With a bachelor's degree, individuals may pursue careers as art directors that organize and lay out advertisements in printed material. Also related, editors work to make sure content is ready for publication before it is released to the public. These professionals also typically have a bachelor's degree.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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