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What Is the Average Salary of a Direct Marketing Manager?

Salary is often determined by a number of factors, such as experience, location and industry. If you have a mind for numbers and an interest in direct marketing, read on for information about the job duties and salary potential of direct marketing managers.

Direct Marketing Manager Job Description

Direct marketing is a specific type of marketing that focuses on direct contact with potential customers, as contrasted with traditional forms of advertising like radio, television and newspaper. Two well-known examples of direct marketing are telemarketing and direct mail marketing. Telemarketers place unsolicited calls on behalf of companies looking for new customers. Direct mail marketers send out fliers, brochures and other advertisements through the mail. Other examples of direct marketing include e-mail marketing, mail-order catalogs, brochures and coupons.

Important Facts About This Occupation

Job Outlook (2016-2026) 10% growth (for all marketing managers)
Required Education Bachelor's degree
Key Skills Communication, analytical, organization, interpersonal and decision-making skills; creativity
Similar Occupations Market research analyst, public relations specialist, sales manager

Source: U.S. Bureau of Labor Statistics

Direct Marketing Manager Salary

According to a June 2019 report by PayScale.com, the median yearly wage for direct marketing managers was $64,710, with the majority earning $48,000-$101,000 per year. Many factors affect salary amounts, including experience, location, education, industry type and the current economy. Further salary statistics according to some of these factors are listed below.

Salary by Experience

One of the biggest determiners of salary is often experience. Generally, you can expect your salary to grow over the years as you gain experience and a solid reputation in the industry. According to information on PayScale.com in May 2019, the median salary for direct marketing managers with different levels of experience was:

  • 1-4 years: $58,144
  • 5-9 years: $62,634
  • 10-19 years: $64,202
  • 20+ years: $82,122

Salary by Location

Location frequently plays a significant role in salary due to differences in costs of living and other factors. Typically, the northeast and the west coast are two of the more expensive regions to live, and salaries are often higher as a result. While the U.S. Bureau of Labor Statistics (BLS) does not delineate statistics for direct marketing managers specifically, in May 2018 it reported the following metropolis-based yearly average salaries for marketing managers overall:

  • New York City: $189,620
  • Los Angeles: $152,160
  • Chicago: $132,170
  • Minneapolis: $142,450
  • Boston: $145,920
  • Washington, DC: $170,870

Similar Career Fields

Compared to the annual salaries of other marketing managers, direct marketing managers generally earn less. The BLS lists the following mean annual salaries of other marketing managers as of May 2018:

  • Advertising and promotions managers: $133,090
  • Sales managers: $140,320
  • Public relations managers: $131,570