What Is the Curriculum for an Online Advertising Degree Program?

For individuals who require more flexibility in an advertising degree program than a traditional, on-campus program has to offer, online studies may be a good option. Read on to find out more about the typical coursework that may be part of an online advertising degree program. Schools offering Advertising degrees can also be found in these popular choices.

Online Advertising Degree Program Overview

Many schools, including public and private institutions, offer fully online degrees in advertising. An online degree program allows students the freedom to complete the required coursework from any location, usually at any time, while still providing the same education as an on-campus program.

Important Facts About Online Advertising Degree Programs

Prerequisites High school diploma or GED for undergraduate programs; bachelor's degree, and possibly evidence of related work, for graduate programs
Degree Levels Associate's, bachelor's, master's
Concentrations Social Media & Marketing, Account Planning & Management
Possible Careers Advertising Executive, Sales Agent, Market Research Analyst

Curriculum Highlights

While schools may have unique program requirements, the following list highlights some of the common courses that may be offered as part of an online degree in advertising.

Fundamentals of Advertising

This course introduces students to both traditional and progressive advertising methods, as well as covering the many forms of media that can be employed. The class also explores techniques and strategies for creating effective advertising campaigns.

Consumer Behavior and Persuasive Techniques

Introducing students to the many persuasive communication techniques involved in advertising, this course explores the psychology of the field. Many related topics are examined, including marketing practices and individual variables.

Advertising Copywriting

Because the text portion of a marketing campaign plays such an important role in its success, the creation of advertising copy is a valuable skill. This course introduces students to the many techniques involved in writing quality copy, as well as the ways in which this copy may effectively support the visual portion of the campaign.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Benedictine University

    Benedictine University responds quickly to information requests through this website.

    Popular programs at Benedictine University:

    • Master
    • Bachelor Degrees

    Online Programs Available

  • Winthrop University

    Winthrop University responds quickly to information requests through this website.

    Popular programs at Winthrop University:

    • Master

    Online Programs Available

  • American University

    American University responds quickly to information requests through this website.

    Popular programs at American University:

    • Master

    Online Programs Available

  • Purdue University

    Purdue University responds quickly to information requests through this website.

    Popular programs at Purdue University:

    • Master
    • Certificates

    Online Programs Available

  • Johns Hopkins University

    Johns Hopkins University responds quickly to information requests through this website.

    Popular programs at Johns Hopkins University:

    • Master
    • Certificates

    Online Programs Available

  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    • Doctoral
    • Master
    • Bachelor Degrees

    Online Programs Available

  • Colorado Technical University

    Colorado Technical University responds quickly to information requests through this website.

    Popular programs at Colorado Technical University:

    • Bachelor Degrees

    Online Programs Available

  • Indiana Wesleyan University

    Indiana Wesleyan University responds quickly to information requests through this website.

    Popular programs at Indiana Wesleyan University:

    • Bachelor Degrees
    • Associate Programs
    • Certificates

    Online Programs Available

  • Queens University of Charlotte

    Queens University of Charlotte responds quickly to information requests through this website.

    Popular programs at Queens University of Charlotte:

    • Master

    Online Programs Available

  • Seton Hall University

    Seton Hall University responds quickly to information requests through this website.

    Popular programs at Seton Hall University:

    • Master

    Online Programs Available

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