What's the Curriculum of a Bachelor's Degree in Retail Management?

A bachelor's degree in retail management may include courses in buying products, management practices, hiring, fashion and apparel, and it can open the doors to many career opportunities. Continue reading for more details about the curriculum and employment opportunities. Schools offering Retail Management degrees can also be found in these popular choices.

Retail Management Bachelor's Degree Curriculum Overview

Retail management majors typically take basic business classes in subjects like marketing, finance, supply chain management, human resources management, strategic management and leadership. There is also a focus on consumer behavior, communication, interpersonal skills and critical thinking, since learning to satisfy customers and providing them with what they need or want while making a profit is an essential part of retailing.

Important Facts About Bachelor's Degrees in Retail Management

Prerequisites High school diploma or GED equivalent
Degrees Bachelor of Arts (B.A.); Bachelor of Science (B.S.)
Online Availability Some colleges offer online coursework
Continuing Education Master of Retailing or similar master's degree for graduates of bachelor's programs

Class Descriptions

Below is a list of classes that are often included in a retail management bachelor's degree curriculum. Descriptions are provided to give you a more comprehensive idea of what you can learn:

  • Retail Management: Learn the varied responsibilities of retail managers, like promotion, merchandising, budget planning, operations and issues facing managers.
  • Textiles for Interiors: Students familiarize themselves with the construction, weave and fiber of textiles and their uses in different products with different finishes and feels.
  • Consumer Behavior: Discover what goes into consumer purchases, including psychological, economic and sociological influences. Learn how to use these influences to encourage consumers to make purchases.
  • Retail Promotion: Develop, plan and launch promotional strategies to draw in customers.
  • Retail Facility Design and Planning: Acquire the knowledge to improve the operations of your business, staffing and visuals and increase your profit.
  • Apparel Evaluation: Study the construction of clothing and fabric types to determine quality and set a price.
  • Retail Buying: Learn how to sell products by planning and developing buying plans for merchandise on a small business or corporate level.
  • American Consumer Issues: Study how personal finance and consumer credit affects the purchases consumers make. Consumer protection, including issues like identity theft, are also included.
  • Visual Promotion and Merchandising: Use promotional techniques to display materials in a way that catches customers' attention.
  • Apparel Analysis and Production: Learn about materials that improve clothing construction. Learn how to find patterns and how to prepare them so they are ready-to-wear and marketable.

Career Options

Earning a bachelor's degree in retail management can lead to various careers. Graduates may become sales representatives, buyers, visual merchandisers, store managers or small business owners. They may also fill more specific positions, like pricing analyst, e-commerce marketer and vendor relations specialist. Employment opportunities are available in fashion, electronics, home goods and various other industries.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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