What's the Employment Outlook for Marketing and Advertising Careers?

Careers in marketing and advertising are expected to grow at an above-average rate through 2026. Read this article for more details about the employment outlook for careers in marketing and advertising. Schools offering Marketing degrees can also be found in these popular choices.

Job Prospects

According to data released in 2018 by the U.S. Bureau of Labor Statistics (BLS, www.bls.gov), there were 240,440 people holding jobs as marketing managers and 25,260 individuals employed as advertising and/or promotions managers. From 2016 to 2026, jobs for marketing and advertising managers are expected to grow by 10% (or 23,800 new jobs) which is faster than the average growth rate for all occupations. Most of this job growth, according to the BLS, is attributable to competition for products and services as well as Internet advertising.

Important Facts about this Career

Advertising and Promotions ManagersMarketing Managers
Median Pay (2018)$117,130$134,290
Job Outlook5% job growth (average)10% (faster than average)
Work EnvironmentMost are employed by advertising, public relations, or related services; some work over 40 hours a weekMost are employed by professional, scientific, and technical services or are in management of companies and enterprises
Similar OccupationsAdvertising Sales Agents, Fundraising ManagersMarket Research Analysts, Public Relations Specialists

Source: U.S. Bureau of Labor Statistics

Industry Specifics

The employment outlook for jobs in marketing and advertising varies by a specific industry. For example, a decline of about 10% is expected for advertising and promotions managers in the newspaper publishing industry. But, it is predicted that jobs will increase in digital and social media marketing.

Job Competition

The BLS notes that competition for marketing and advertising positions will be intense. There are many highly qualified people looking for these positions, so candidates with college degrees, creativity, and excellent communication skills will have the best chances. Computer skills will also be important for Internet-related marketing and advertising positions.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Strayer University

    Strayer University responds quickly to information requests through this website.

    Popular programs at Strayer University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Liberty University

    Liberty University responds quickly to information requests through this website.

    Popular programs at Liberty University:

    • Doctoral
    • Master

    Online Programs Available

  • Ashford University

    Ashford University responds quickly to information requests through this website.

    Popular programs at Ashford University:

    Online Programs Available

  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Full Sail University

    Full Sail University responds quickly to information requests through this website.

    Popular programs at Full Sail University:

    Online Programs Available

  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    • Doctoral
    • Bachelor Degrees

    Online Programs Available

  • Walden University

    Walden University responds quickly to information requests through this website.

    Popular programs at Walden University:

    • Doctoral

    Online Programs Available

  • Capella University

    Capella University responds quickly to information requests through this website.

    Popular programs at Capella University:

    • Doctoral
    • Master
    • Bachelor Degrees

    Online Programs Available

  • Maryville University

    Maryville University responds quickly to information requests through this website.

    Popular programs at Maryville University:

    • Bachelor Degrees

    Online Programs Available

  • Purdue University Global

    Purdue University Global responds quickly to information requests through this website.

    Popular programs at Purdue University Global:

    Online Programs Available

  1. 1
  2. 2
  3. 3
  4. Next »