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What's the Employment Outlook for Marketing and Advertising Careers?

Careers in marketing and advertising are expected to grow at an above-average rate through 2026. Read this article for more details about the employment outlook for careers in marketing and advertising.

Job Prospects

According to data released in 2018 by the U.S. Bureau of Labor Statistics (BLS, www.bls.gov), there were 240,440 people holding jobs as marketing managers and 25,260 individuals employed as advertising and/or promotions managers. From 2016 to 2026, jobs for marketing and advertising managers are expected to grow by 10% (or 23,800 new jobs) which is faster than the average growth rate for all occupations. Most of this job growth, according to the BLS, is attributable to competition for products and services as well as Internet advertising.

Important Facts about this Career

Advertising and Promotions ManagersMarketing Managers
Median Pay (2018)$117,130$134,290
Job Outlook5% job growth (average)10% (faster than average)
Work EnvironmentMost are employed by advertising, public relations, or related services; some work over 40 hours a weekMost are employed by professional, scientific, and technical services or are in management of companies and enterprises
Similar OccupationsAdvertising Sales Agents, Fundraising ManagersMarket Research Analysts, Public Relations Specialists

Source: U.S. Bureau of Labor Statistics

Industry Specifics

The employment outlook for jobs in marketing and advertising varies by a specific industry. For example, a decline of about 10% is expected for advertising and promotions managers in the newspaper publishing industry. But, it is predicted that jobs will increase in digital and social media marketing.

Job Competition

The BLS notes that competition for marketing and advertising positions will be intense. There are many highly qualified people looking for these positions, so candidates with college degrees, creativity, and excellent communication skills will have the best chances. Computer skills will also be important for Internet-related marketing and advertising positions.