What's the Employment Outlook for a Health Care Marketing Career?

The career outlook for positions in health care marketing is expected to be better than average. Read on for details about job growth and other interesting information regarding a career in health care marketing. Schools offering Marketing degrees can also be found in these popular choices.

Employment Outlook

According to the U.S. Bureau of Labor Statistics (BLS, www.bls.gov), the health care industry is expected to expand between 2012 and 2022. The number of job opportunities are expected to be better than average. For example, positions for health and medical services managers are expected to increase by 23%, which is considered an above-average rate of growth. Similarly, market research analysts and marketing specialists, such as those who might work in the health care industry, are expected to see job opportunities increase by upwards of 32% during the same decade.

The BLS also forecasts that competition for jobs in marketing, promotion, public relations, and sales will be fierce; these positions are highly desirable and many experienced professionals are seeking them out. Candidates with strong communication skills and related experience will have the best chance of obtaining health care marketing positions.

Important Facts About This Career

Market Research Analysts and Marketing Specialists Marketing Managers
Median Salary (2014) $61,290 $127,130
On-the-Job Training Work experience and internships may give prospective employees an advantage in the job market Internships are highly recommended for aspiring marketing managers
Key Skills Analytical, communication and critical thinking skills Creativity, interpersonal and organizational skills
Certification Optional, but encouraged to show competency Not required

Source: U.S. Bureau of Labor Statistics

Work Environment

Health care marketing professionals market the services and products of health care organizations such as hospitals, physicians' groups, nursing homes, and pharmaceutical and medical devices companies. The target audience for this marketing may be patients, physicians, or other health care organizations.

Many career paths are available in the field of health care marketing. Marketing managers are required to develop marketing strategies and plans for health care organizations. Writers, editors, graphic artists, and public relations specialists are needed to design and develop marketing communication. Marketing analysts and researchers are required to determine what kinds of services and products are needed by patients, physicians, and other organizations.

According to the BLS, employers prefer to hire those with a bachelor's or master's degree for positions in marketing. Undergraduate and graduate majors and concentrations related to health care marketing include marketing, business administration, and health care administration.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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