What Is the Salary of a Web Copywriter?

Research what it takes to become a Web copywriter. Learn about career tasks, education, and potential salary to find out if this is the career for you. Schools offering English Reading & Writing degrees can also be found in these popular choices.

What Does a Web Copywriter Do?

Web copywriters work with a variety of businesses and clients to create enticing, educational and easy-to-read copy for Web-based media. They must be able to entice the reader while also conveying important information specified by the client. All writers must have strong research, communication, and technical writing skills. Keep reading for information about job duties and skills, education and potential earnings in the chart below.

Writers and AuthorsTechnical Writers
Degree Required Bachelor's degree Bachelor's degree
Education Field of Study English composition, Web copywriting, business and marketing English composition, Web writing, business and marketing, computers and engineering, Web design
Key Responsibilities Collaborate with advertisers and marketing experts to create promotional content and research consumer and business trends Create instruction manuals, create consumer-friendly technical guides, research consumer trends
Job Growth (2018-2028) 0%* 8%*
Median Salary (2018) $62,170* $71,850*

Sources: *U.S. Bureau of Labor Statistics

What Is a Web Copywriter?

Web copywriters write articles, advertisements and informational announcements for one or more websites to enhance a company's Internet presence. In this field, you collaborate with advertising teams, marketing professionals or content coordinators to create promotional copy intended to drive business and present the company's professional capabilities. To be a successful copywriter, you should understand consumer and business trends, as well as the company's branding and marketing objectives to develop online content that reflects the company's accomplishments and goals in a positive light.

What Skills Do I Need?

To be a successful copywriter, you must know how to create Web content that appeals to readers and entices them to explore the products a company offers. In this regard, you'll need strong writing skills, including a firm grasp on English grammar and spelling, to provide credibility to the company and yourself. In addition, you should be aware of how to apply various search engine optimization practices, such as keyword placement and reciprocal linking, that increase visibility of your content and the company's website.

What Education Do I Need?

According to the U.S. Bureau of Labor Statistics, independent and advertising writers usually need a college education (www.bls.gov). You can find courses in Web copywriting through marketing, advertising and business communications associate and bachelor's degree programs. Additionally, several schools offer certificate programs and individual courses in Internet copywriting, digital media marketing and multimedia advertising. In your Web marketing and copywriting courses, you'll learn English grammar rules, proofreading skills, editing and revision practices, as well as how to optimize content. Some programs offer online classes and teach you how to promote your skills to potential employers.

How Much Could I Make?

PayScale.com reported that most copywriters in general made between $36,000 and $74,000 per year, as of November 2019. According to the salary website, professional copywriters in all vocations typically earned a bachelor's degree with a major in English. Overall, copywriters with 10-20 years' experience made a median of $60,692 per year, according to PayScale.com.

What Are Some Related Alternative Careers?

Many writers also work as editors that review content as they require much of the same skill set and generally a bachelor's degree. Public relations professionals also mush have a bachelor's degree as they shape public image for individuals or organizations through the media. Announcers present and comment on music, news, and sports and their required qualifications may vary.

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