Where Can I Find Advertising & Marketing Distance Learning Programs?

Learn about schools that offer advertising and marketing programs through online study. Get details on degree levels and course requirements in the article below. Schools offering Advertising degrees can also be found in these popular choices.

Online Advertising and Marketing Programs

Distance learning programs in advertising and marketing are offered by a number of schools, and they can be a good option for students who need flexibility in their studies.

Important Facts About This Field of Study

Programs Bachelor's degrees in business typically feature marketing or advertising concentrations; some advertising concentrations are found in communications programs
Prerequisites High school diploma or equivalent, bachelor's degree for master's or higher
Possible Careers Marketing manager, sales manager, purchasing director
Certification Certification in marketing is available voluntarily through the American Marketing Association to demonstrate a commitment to professionalism in the industry
Median Salary (2018)*$132,620 (Advertising, Promotions, and Marketing Managers)
Job Outlook (2016-2026)*10% (Advertising, Promotions, and Marketing Managers)

Source: *U.S. Bureau of Labor Statistics (BLS)

Florida Institute of Technology Online

Florida Tech offers a distance learning program leading to a Bachelor of Arts in Business Administration with an emphasis in marketing. This program is offered completely online and prepares students for careers in advertising, marketing, public relations or customer relationship management. In total, 124 credit hours of coursework make up the program. Marketing and advertising classes offered through the program include:

  • International marketing
  • Entrepreneurial marketing
  • Electronic commerce
  • Advertising management

Florida Tech University also offers distance learning associate and master's degree programs in marketing.

Western Governors University

The distance learning bachelor's degree program in marketing at Western Governors University (WGU) is geared toward working adults. Students can reasonably expect to complete the program's 120 credit hours in about four years. Several marketing topics are covered in the curriculum, including:

  • Promotion
  • Marketing strategies
  • Product management
  • Pricing strategies

Students are also exposed to core business subjects, such as business law, accounting, finance and information technology.

Ferris State University

Ferris State University offers a bachelor's degree in marketing, along with a few marketing-related certificate programs in the following areas:

  • Business-to-business marketing
  • Direct marketing
  • Digital marketing

Students in the business-to-business program learn about current trends and practices in the marketing of services and products from one business to another. The direct marketing program covers topics relating to database-driven marketing methods, such as:

  • Customer relationship management (CRM)
  • Direct marketing math
  • Online and offline direct marketing
  • Retail direct marketing
  • Turnkey catalog operations

Students who choose to study digital marketing will learn about relevant topics, including:

  • Selling products and services online
  • Marketing both on and offline
  • Database management
  • Best practices for business-to-customer and business-to-business interaction

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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