Where Can I Find a Class on E-Commerce Marketing Online?

Read on to learn about certificates in e-marketing offered online. You'll learn all about common course offerings, program formats, and the different types of e-commerce. Schools offering E-Business Management degrees can also be found in these popular choices.

Earning an E-Marketing Degree or Certificate Online

The field of e-commerce marketing, also known as e-marketing or simply Internet marketing, is a relative newcomer to the academic world; however, degree and certification programs are beginning to emerge, some of which are offered entirely online. Please continue reading to find out about the various educational opportunities available in e-commerce marketing.

Important Facts about this Study

Concentrations Social media, search engine optimization, email marketing
Degree Levels Besides certificates, there are degrees in e-marketing and related fields offered at the associate's, bachelor's and master's levels.
Possible Careers Marketing manager, director of marketing, e-commerce coordinator
Online Availability Fully-online and hybrid programs are widely offered by schools, as well as professional organizations.
Median Salary (2018)$132,620 (Advertising, Promotions, and Marketing Managers)*
Job Outlook (2016-2026)10% (Advertising, Promotions, and Marketing Managers)*

Source: *U.S. Bureau of Labor Statistics (BLS)

University of Virginia's School of Continuing and Professional Studies

The University of Virginia's School of Continuing and Professional Studies offers an online graduate certificate program in e-marketing. This e-commerce marketing certificate requires five classes (15 credit hours), of which three are required courses and two are electives. All the classes in this program are available online. Course topics covered include:

  • Web marketing
  • Strategic database marketing
  • Mobile marketing strategies
  • Customer relationship management
  • E-marketing techniques and tools
  • Social and new media e-marketing

DePaul University Professional and Continuing Education

DePaul University, through its Continuing and Professional Education department, offers a graduate-level certificate program in practical Internet marketing. This 6-week e-commerce marketing program is offered completely online and is taught by the same professor who teaches the in-class version of the program. Students learn how to use social media applications, such as blogs, microblogs, e-mail, video, vodcasts and podcasts, to target intended audiences for the purpose of selling services and products. Various e-commerce marketing subjects are covered, including:

  • Planned website development
  • Search engine optimization
  • Organic and paid search
  • Web analytics
  • Social media promotion

eMarketing Association

The eMarketing Association offers an online course in basic e-marketing. Students may complete this course at their own pace. Subjects covered include coordinating on- and off-line marketing, search engines and directories, e-mail marketing, as well as banner advertising. At the end of the course, students must pass the final examination in order to receive their certificates. The eMarketing Association also has several other advanced e-commerce marketing courses available online, including:

  • E-mail marketing
  • Web marketing
  • Search marketing

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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