Which Schools Offer Public Relations Courses in Long Beach, CA?

Learn about public relations courses and programs in the Long Beach, CA area. Get information about program requirements, degree options, and class offerings in order to make an informed decision about your education. Schools offering Public Relations degrees can also be found in these popular choices.

There are several schools in the Long Beach, CA area where you can study public relations. Five universities offer bachelor's degree programs, and one of these schools also offers a master's degree program.

What You Need to Know

You can locate public relations courses in Long Beach, CA, through bachelor's and master's degree programs at 4-year private and public universities. Programs are available in public relations and advertising, as well as journalism with a public relations concentration. Bachelor's degree programs typically require four years of study, while master's degree programs can take 18-24 months to complete. Programs often allow you to participate in supervised internships and public relations student organizations. You also may need to complete capstone projects and case study assignments to graduate. Keep reading to learn more about public relations bachelor's and master's degree options in Long Beach.

Bachelor's Degree Programs in Public Relations near Long Beach, CA

California Baptist University

Affiliated with the Southern Baptist Church, California Baptist University offers a Bachelor of Arts in Public Relations through its Department of Communication Arts. Included in the program are a number of general education courses. Major courses include oral communication, principles of marketing, public relations strategies and copy editing. The department encourages you to participate in an internship with a journalism or communications firm. You may find it to your advantage to join the school's chapter of the Public Relations Student Society of America (PRSSA).

  • Program Name: Bachelor of Arts in Public Relations
  • Program Length: Four years
  • Tuition and Fees: $30,384 per year (for 2015-2016)
  • Prerequisites: Minimum 2.5 high school GPA
  • Admission Requirements: Two letters of recommendation
  • School Type: 4-year private, not-for-profit; about 6,400 undergraduate and 1,500 graduate students

California State University, Long Beach

This 120-unit program includes mandatory courses in PR campaigns and management, public relations principles, written communication and PR case studies. Additionally, you would explore reporting, mass communications, law and media ethics. As a journalism major at CSU Long Beach, you would be required to complete a minor of at least 18-24 units.

  • Program Name: Bachelor of Arts in Journalism with a specialization in public relations
  • Program Length: Four years
  • Tuition and Fees: $6,452 per year for in-state students; $17,612 for out-of-state students (for 2015-2016)
  • Prerequisites: Completion of college preparatory courses with no grade lower than a C
  • Admission Requirements: Minimum Eligibility Index score (based on high school performance and SAT or ACT scores)
  • School Type: 4-year, public; approximately 31,600 undergraduate and nearly 5,200 graduate students

Chapman University

Chapman University maintains an affiliation with the Christian Church (Disciples of Christ). Through the Dodge College of Film and Media Arts, the school offers a program leading to a Bachelor of Arts in Public Relations and Advertising. A main point of the program is for you to develop effective skills in oral, written and visual communication. In addition to general education courses, core courses cover principles of advertising and public relations, media relations and strategies, persuasion, advanced public relations writing and case studies. You're also required to complete a senior capstone project consisting of planning, conducting and analyzing an effective public relations or advertising campaign. You may want to join the school's PRSSA chapter and serve an internship with a school-partnered concern.

  • Program Name: Bachelor of Arts in Public Relations and Advertising
  • Program Length: Four years
  • Tuition and Fees: $47,260 per year (for 2015-2016)
  • Prerequisites: College prep curriculum in high school, including a foreign language
  • Admission Requirements: Letter of recommendation, immunization record, essay
  • School Type: 4-year private, not-for-profit; nearly 6,300 undergraduate and around 1,800 graduate students

Pepperdine University

Maintaining an affiliation with the Churches of Christ, Pepperdine University offers a program leading to a Bachelor of Arts in Public Relations through the Communication Division of Seaver College. You have the opportunity to join the school's chapter of PRSSA. As part of your first-year curriculum, you're required to complete two courses each in English and communication. In addition to general education courses, the program includes courses in public relations techniques and campaigns, management, marketing communication, public relations writing and case studies. You also have the chance to complete a supervised internship with a local, school-partnered agency or organization.

  • Program Name: Bachelor of Arts in Public Relations
  • Program Length: Four years
  • Tuition and Fees: $48,342 (for 2015-2016)
  • Admission Requirements: Personal letter of recommendation, academic letter of recommendation
  • School Type: 4-year private, not-for-profit; over 3,400 undergraduate and almost 4,000 graduate students

University of Southern California

Through the Annenberg School for Communication and Journalism, the University of Southern California offers a program leading to a Bachelor of Arts in Public Relations. The 4-year program entails a number of general education requirements, including a foreign language. Core courses include research and analysis, newswriting for print and broadcast, history of news, mass communications and principles of public relations. You also have the choice of one public relations elective course in promotions, diverse audiences, entertainment, political campaigns or nonprofit organizations. To establish a relationship with professionals in the public relations field, you may want to join the school chapter of PRSSA.

  • Program Name: Bachelor of Arts in Public Relations
  • Program Length: Four years
  • Tuition and Fees: $50,277 per year (for 2015-2016)
  • Admission Requirements: 1-page statement of intent
  • School Type: 4-year private, not-for-profit; over 18,700 undergraduate and over 23,700 graduate students

Master's Degree Program in Public Relations near Long Beach, CA

University of Southern California

On a full-time basis, the 40-credit program leading to a Master of Arts in Strategic Public Relations generally takes two years to complete; however, an 18-month option is available. Rather than reactive public relations, which deals with addressing situations that already exist, the program stresses strategic or proactive public relations, which focuses on analyzing possible situations and developing techniques to guide or deal with them. Most courses are offered either in late afternoon or early evening and feature lectures from professionals working at agencies and organizations throughout Southern California. Required courses include research and evaluation, legal and ethical issues in public relations, critical thinking, crisis management and principles of strategic public relations. Through the use of electives, you may concentrate in a specific area or type of public relations, such as sports, entertainment, politics, public affairs, corporate relations or crisis management.

  • Program Name: Master of Arts in Strategic Public Relations
  • Program Length: 18-24 months
  • Tuition and Fees: $40,670 per year (for 2015-2016)
  • Prerequisites: Minimum 3.0 undergraduate GPA
  • Admission Requirements: GRE, three letters of recommendation, writing sample, statement of purpose, resume
  • School Type: 4-year private, not-for-profit; more than 18,700 undergraduate and 23,700 graduate students

In summary, if you want to earn a bachelor's degree in public relations near Long Beach, California, you can choose between five schools, and if you want to earn a master's degree, you can apply to the program at USC.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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