Which Universities Offer a Major in International Marketing?

Several recognized universities throughout the country offer programs in international marketing. Read on to learn more about international marketing concentrations and degree programs at the University of Alabama, University of Southern California and Boston University. Schools offering International Marketing degrees can also be found in these popular choices.

International Marketing Major Overview

Marketing and business students interested in promoting and selling products globally might consider a program in international marketing. You can learn to create and coordinate marketing strategies and activities across the globe. Degree programs or concentrations in international marketing are available at the bachelor's and master's degree levels. Continue reading for information about programs at three schools.

Important Facts About International Marketing Degrees

Prerequisites High school diploma or GED equivalent
Online Availability Yes
Continuing Education Available through various professional associations
Possible Careers International marketing manager, market research manager, international sales manager

Saint Joseph's University in Philadelphia, PA

St. Joseph's University offers a Master of Science in International Marketing. Marketing students take general marketing courses, such as marketing research, brand management and global culture. Students also take courses in the international business concentration that cover the following topics:

  • International channel management
  • International product development
  • Global marketing communications

University of Southern California in Los Angeles, CA

The University of Southern California (USC) Marshall School of Business offers a marketing bachelor's degree program with a global marketing concentration. This concentration teaches strategies used to deal with global market competition. Students who opt for the international marketing concentration can expect to take specialized courses, which include the following:

  • Management for global markets
  • Consumer behavior
  • Business to business marketing
  • Global leadership
  • International finance

Boston University in Boston, Massachusetts

You can enroll in a Master of Science in International Marketing Management at Boston University (BU). You can take courses online through BU as well as the institution's partner school, Monterrey Institute of Technology and Higher Education, which is based in Mexico but offers classes in English. Furthermore, you can collaborate with students and international marketing professionals worldwide and take specialized classes covering business in North America, India and Latin America. Skills you can learn include search engine marketing (SEM), search engine optimization (SEO), social media marketing and e-mail marketing. Core courses cover:

  • E-commerce
  • International business
  • Project management
  • Innovative marketing

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  1. 1
  2. 2
  3. 3
  4. Next »