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Best Online Master's Degrees in Business Analytics

Learn about the top schools with online business analytics master's programs and how to choose the right program. Also, explore common coursework and potential careers you could pursue with a master's in business analytics.

Best Online Business Analytics Master's Degrees

To determine our list of schools with the top online master's programs in business analytics, we considered program cost, flexibility, and length. Below, you can delve into the best online business analytics programs that lead to a master's degree.

1. Texas A & M University-College Station

Location Graduate Tuition & Fees (in-state)
College Station, TX $9,812

Texas A & M University-College Station offers an online Master of Science in Analytics degree program that is part-time and can be completed in only 5 semesters. As a hybrid program, students must either attend classes on-campus or participate in those same classes at a distance through live streaming technology. Students must also attend an orientation on-campus at the beginning of the program and must attend a final on-campus presentation of capstone projects, including their own. This 36-credit program features coursework in the following subjects:

  • Marketing engineering
  • Statistical modeling
  • Machine learning
  • Accounting

The total cost for earning this MS in Analytics degree is $65,000, which includes tuition, fees, a pre-loaded laptop, books, and meals and hotels for the residencies.

2. University of Colorado Boulder

Location Graduate Tuition & Fees (in-state)
Boulder, CO $13,246

The University of Colorado Boulder has an online 33-credit hour Master of Science in Business Analytics degree program that allows students to choose one of the following specialization areas:

  • Security Analytics
  • Marketing Analytics
  • Decision Science

Students take courses within their specialization, which could include classes on decision modeling, marketing intelligence, or information security management. The online program lets student progress at their own pace and attend part-time. It also a U.S. Department of Homeland Security (DHS) STEM-designated program, which means that international students can remain in the US for an additional 24 months so that they can continue their professional development and training. For the 2019-2020 academic year, in-state students paid $1,053 per credit and out-of-state students paid $1,474.

3. Oklahoma State University-Main Campus

Location Graduate Tuition & Fees (in-state)
Stillwater, OK $8,460

At Oklahoma State University-Main Campus, students can earn a Master of Science in Business Analytics and Data Science degree in an online format. This program requires 33 credits and features 4 different specialization areas, including:

  • Cybersecurity Analytics
  • Health Analytics
  • Advanced Data Science
  • Marketing Analytics

Core coursework covers such topics as statistics, data science, and business intelligence. Between 2017-2019, a total of 90% of graduates of this program received job offers. Oklahoma State University-Main Campus' program is AACSB accredited and STEM-designated. For the 2019-2020 year, in-state students paid $405 per credit, while out-of-state students paid $1,030.95.

4. Stevens Institute of Technology

Location Graduate Tuition & Fees (in-state)
Hoboken, NJ $37,250

Stevens Institute of Technology offers an online Master's in Business Intelligence & Analytics degree that features a concentration in data science. Students take online classes on the following topics:

  • Data management
  • Financial decision making
  • Supply chain analytics
  • Risk management

Stevens Institute of Technology's MS in Business Intelligence & Analytics degree program is guided by a board of advisors full of financial services experts and business leaders in the IT, manufacturing, and media fields who provide feedback on curriculum, program structure, and student consulting project. For the 2020-2021 academic year, full-time graduate students pay $18,707 for the fall and spring semesters.

5. Boston University

Location Graduate Tuition & Fees (in-state)
Boston, MA $53,572

Boston University has an online Master of Science in Applied Business Analytics degree program that requires 40 total credits. This online program can be completed in only 18-24 months of study. Students take a range of classes in such subjects as:

  • Financial concepts
  • Risk analytics
  • Operations management
  • Web analytics
  • Data mining

Boston University has the distinction of being an accredited member of the Association to Advance Collegiate Schools of Business (AACSB) International. For the 2019-2020 academic year, full-time students paid $27,360 per semester.

All statistics provided by the National Center for Education Statistics, tuition based on 2018-2019 school year

Learn.org's school ranking methodology categorizes and assesses data from schools and other reliable sources, such as the U.S. Department of Education, and weighs the information based on quality, cost, value and other factors critical to students' academic decisions.

Overview of Online Business Analytics Master's Degrees

Business analytics is a field of study that connects the worlds of business and data analytics. Students learn how to use big data, statistical analysis, software modeling, and data mining in order to make business decisions related to marketing, operations, and finance.

Format

Online master's degree programs in business analytics can typically be completed in a 100% online format. Some programs feature live, streaming classes that students must attend at a specific time, while others allow students to complete classes and assignments on their own time. Many programs also offer part-time attendance options so that students can work and earn their business analytics degree at the same time.

Credits and Length

Generally, online master's degree programs in business analytics require anywhere from 33-40 total credits. Depending on the program format and attendance options, student could earn their degree in about 18-24 months.

Specialization Options

Some online master's degree programs in business analytics offer students the opportunity to specialize in a certain subfield. Below are some common specializations areas offered in online programs:

  • Security Analytics - This specialization centers on information security and cybersecurity topics related to data and security analytics. Students study information technology forensics, data warehousing, and network security.
  • Marketing Analytics - Students learn about such topics as market intelligence, customer analytics, and digital marketing.
  • Health Analytics - This area relates to health care administration. Students learn about descriptive and prescriptive analytics and other topics.
  • Data Science - This is a multidisciplinary subfield that connects computer science and math subjects with data analytics topics.

Common Courses in Business Analytics Master's Programs

Online master's programs in business analytics have unique coursework requirements. The exact classes that students take depend on specific core requirements and if their program offers optional or required specialization areas. However, there are some common classes in most programs, which you can learn about below.

Introduction to Business Analytics

This is a course that introduces students to the fundamental concepts and theories in business analytics. Students learn about the most important aspects of the field, including descriptive, prescriptive, and predictive analysis methods for categorizing and analyzing large data sets, and how to use their understanding of data to make business decisions about marketing, services, and products.

Database Management

A class on database management teaches students about the methods and theories behind the design, creation, and management of database systems. Specific topics that are covered include methods for modeling data, ways to present data through graphics or web-based means, and current issues that affect databases.

Marketing Analytics

Marketing analytics is a course that teaches students how to collect, analyze, and use data for marketing purposes. Methods of data analysis that students study include regression modeling, choice and count data modeling, and segmentation. Students may also learn about different aspects of marketing, such as direct marketing, pricing strategies, and new product development.

Social Media and Web Analytics

This is a course that centers on concepts and methods of analyzing data that comes from social media applications and web platforms. Students learn how to use social media data in order to make business and marketing decisions.

Data Mining for Analytics

Data mining is a course that centers on the study of different methods for discovering and extracting data from social networks, point-of-sale devices, and search engines. Students learn about methods for data extraction and the kinds of software used for this purpose. Specific concepts covered include regression models, clustering and classification trees, and analytical algorithms.

Big Data Technologies

This course centers on the technologies that are used to collect, manage, and analyze big data that comes from a variety of sources. Students learn how to use big data technologies, including the Hadoop platform, Hbase, and other popular software tools.

How to Choose an Online Business Analytics Master's Program

When making the decision about which online master's program in business analytics is the right choice for you, take into consideration program cost, prerequisites, and accreditation.

Cost

The first thing you should consider when choosing a program is that total cost of the degree. Costs are broken down to tuition and fees.

Tuition

The tuition for online master's program in business analytics can range from $13,365 to $65,000. Some programs charge out-of-state students more than in-state students, so it's important to consider your residency status when choosing a program.

Fees

Most universities also charge fees in addition to your tuition. These fees could be one-time fees or fees that are charged each semester. Examples of fees include new student fees, application fees, student service fees, and technology fees. The price of each fee could range from $10 to $250 and up.

Prerequisites

Along with common admissions materials that include an application, transcripts, a statement of purpose, and letters of recommendation, many online master's degree programs in business analytics have prerequisite requirements.

Some programs require that students have completed undergraduate coursework in statistics, calculus, or basic probability. A limited number of programs also require at least 3 years of full-time professional experience. Last, most programs also require that you submit GMAT or GRE scores.

Accreditation

You should also consider whether the program you want to attend is accredited. Accreditation assures you that you are attending a school or program that has met high standards.

Regional Accreditation

There are several independent agencies that are responsible for accrediting schools within a specific geographic area in the US, including the:

  • Higher Learning Commission (HLC)
  • Northwest Commission on Colleges and Universities (NWCCU)
  • Association of Schools and Colleges
  • Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
  • New England Commission of Higher Education (NECHE)
  • WASC Senior College and University Commission (WSCUC)
  • Middle States Commission on Higher Education (MSCHE)

These agencies are all approved by the Council for Higher Education Accreditation (CHEA). What that means for you is that when you choose a regionally accredited school, you are assured that your school has met standards in terms of academics, faculty, and resources offered to students. Additionally, attending an accredited school means you will be eligible to apply for federal financial aid.

Business School or Program Accreditation

There are also independent organizations that focus solely on accrediting business programs. One of these organizations is the Association to Advance Collegiate Schools of Business (AACSB). To become AACSB-accredited, a program must meet standards in terms of program innovation, student outcomes, professional faculty, and curriculum.

The Accreditation Council for Business Schools and Programs (ACBSP) also accredits business programs. ACBSP accredits programs based on curriculum, teaching methods, student involvement, and student achievement.

Career Options with a Business Analytics Master's Degree

With a master's degree in business analytics, you can pursue a business career as a financial, operations, or market research analyst.

Financial Analyst

A financial analyst is responsible for making financial and investment decisions for their company. Financial analysts are attuned with the economy and business trends, conduct research into financial data, and make recommendations about where to invest money. There are different kinds of financial analysts, including risk analysts who specialize in risk assessment and portfolio managers who are in charge of their company's total investment strategy.

A bachelor's degree is required, and a master's degree in a business field is recommended for high-level positions.

Operations Research Analyst

Operations research analysts are dedicated to solving different logistical, business, employee, and resource issues within a company. They collect and organize data from different sources, use software and statistical analysis, and come up with workable solutions. Operations research analysts can work on a range of issues, such as supply chain problems or even pricing problems.

Most operations research analysts have earned a bachelor's degree in a business, engineering, or analytics field; however, a master's degree is sometimes preferred.

Market Research Analyst

Market research analysts specialize in researching marketing trends and making recommendations to improve the sale of products or services. They collect data from various sources, analyze that data, and create marketing reports. Market research analysts could help their company with pricing, promotions, or target marketplaces.

A bachelor's degree in market research or a related field is required, while a master's degree is preferred for some management or technical jobs.

Salary and Job Outlook Information

Below are the salary and job outlook numbers for business analytics careers.

Job Title Median Annual Salary (2018) Estimated Job Growth (2018-2028)
Financial Analyst $85,660 6%
Operations Research Analyst $83,390 26%
Market Research Analyst $63,120 20%

Salary information provided by the U.S. Bureau of Labor Statistics, 2018

Program Comparisons

If you are considering a master's degree in business analytics, you may have researched similar programs, such as Master of Business Administration (MBA) degree programs and certificate programs in business analytics. Below, you can see how those two program options compare to master's degree programs in business analytics.

Master of Business Administration (MBA) Programs

MBA programs have similar credit requirements to business analytics master's programs and can take about the same amount of time to complete if you're not attending an accelerated MBA program. MBA programs offer different attendance options, including full- and part-time and can be completed wholly online.

An MBA program can prepare you for a general business career in a range of different areas, including as a manager, consultant, or small-business owner.

The main difference between MBA programs and master's degrees in business analytics is the curriculum. MBA programs have a more general focus on business concepts and subjects, such as accounting, economics, leadership skills, and finance. Business analytics master's programs, however, have a mix of business-focused classes along with classes in the data sciences.

Business Analytics Certificate Programs

Certificate programs in business analytics are usually shorter and more concise than master's programs. These programs could require anywhere from 4-5 total courses and can be completed in about 1 year. Like master's programs, they are offered in a 100% online format. Certificate programs will prepare you for similar careers as master's programs. However, master's degrees are often preferred for high-level positions. Unlike master's programs, certificate programs don't offer concentration areas.