Entertainment Management Graduate Programs
Those hoping to further their career in the entertainment industry can work to earn a graduate degree in entertainment management. Learn how to earn a graduate degree in this field in the article below, along with common admission requirements for the program.
How To Earn a Graduate Degree in Entertainment Management
There are two different program options for people who want to earn a graduate degree in entertainment management, and they are a Ph.D. degree that can be earned with roughly 60 credit hours or a master's degree that takes around 30 credit hours of coursework. As a part of either of these programs, students may attend a number of different classes such as marketing management, finance, and international business.
A marketing management course will prepare students to make important marketing decisions and to address the different problems that they may face in their careers. One main focus of this course will be on planning and implementing different marketing strategies and how this is influenced by the global environment for marketing. At the conclusion of this course, students should be able to understand how marketing plays a role in society along with how to develop a good, effective marketing strategy.
Managerial Finance/Finance Management
Learning to make financial decisions within a company or corporation is the goal for students in this course. Topics that may be addressed in a finance class are the time value of money, risk and return, and the analysis of financial statements. It is important for students to know how to appropriately handle the different problems that are typical in the finance industry including social issues, political issues, and ethical issues. Depending on the college of attendance, students may be required to complete an accounting class as a prerequisite to this course.
There are a variety of different factors that influence international business, such as the environment and the specific target market, which students will learn about in this course. Students will also study different strategies used in international business, along with global marketing and global planning. Expert speakers may make appearances in this class to discuss their personal experiences to supplement lecture topics.
Management in Arts and Sports Entertainments
The main goal of a sports and entertainment management class is to prepare students for the array of responsibilities, along with the common problems, that they will face in the industry. Responsibilities for professionals in this field can include strategic planning, managing media, monitoring industry trends, and managing effectiveness. On the other hand, those in the field my face problems like ethical issues, ethical implications, technology issues, and environmental issues.
Sports and Entertainment Law
Entertainment law encompasses all of the major legal issues that can be present in the sports and entertainment industries, along with the procedures for handling these legal issues. At the completion of this course, students will understand how different aspects of the legal system, like contracts and torts, are applied to the entertainment and sports fields. This class will prepare students to negotiate contracts, draft contracts for actors or sports players, and work with sports franchises.
Marketing in Sports and Entertainment
Marketing in the sports and entrainment industry encompasses a variety of different aspects like sustaining a fan base and selling media rights. Other responsibilities for those in sports and entertainment marketing that ate taught in this class include creating a marketing identity, dealing with the media, handling and finding sponsorships, and handling promotional materials. A course like this may be taught through lectures, case studies, group projects, and listening to guest speakers.
Common Requirements for Admission
Earning admission into an entertainment management graduate degree program can be done if an applicant has earned a bachelor's degree from an accredited institution, completes the admission application, and pays the required application fee. Official transcripts must be submitted to the place of application to verify all previous academic work. Potential graduate students must also take the GMAT exam and submit their scores prior to the time of application. Some schools may require applicants to have professional experience in the field as well. Additional documents that are typically required by the admission board include a resume, letters of recommendation, and either an essay or personal statement.
Students can earn either a master's degree or a Ph.D. in the field of entertainment management, but they must first meet a number of admission requirements like holding a bachelor's degree, submitting official transcripts, and taking the GMAT exam. After being granted acceptance into a graduate program, students may take courses like finance, entertainment law, and marketing management.