Master's Degree in Digital Marketing

Here you'll find information on the different types of programs in digital marketing, a summary of what to expect from each type of program, and typical admissions requirements. Schools offering Marketing degrees can also be found in these popular choices.

Comparing Degrees in Digital Marketing

Master of Business Administration

MBA programs are often geared towards developing the leadership and analytical skills of business professionals and can be completed in two years if classes are taken full-time. MBAs often offer specializations in marketing, and there has been a recent rise in programs that specifically provide training in digital marketing and the skills to thrive in a rapidly changing online economy. Business programs with concentrations in digital marketing offer courses like advertising management, design, and development for web and mobile applications, new media marketing, social media and brand management, and more. Those considering an MBA program should have completed a four-year bachelor's degree, though a degree in business is usually not required, and many online options are available.

Master of Arts in Mass Communications

MA programs in Mass Communications programs provide a theoretical foundation for students to understand, analyze, and research communication and media usage. Programs that offer students a concentration in digital media or digital strategy prepare students to become digital marketers with the skills to analyze data and turn insights into evidence-based strategy. Many of these programs are offered online and require an undergraduate degree and GRE scores for admission.

Master of Science in Marketing

An MS degree in Marketing can often be taken with a concentration in digital marketing to prepare students for leadership roles in marketing, advertising, and communications professions. These degrees can include curricula that teach students to use current marketing management technologies, such as social media management platforms and consumer relationship management software that is currently used by small businesses and large corporations. With a concentration in digital marketing, students can expect to take courses in marketing strategies, social media marketing, digital storytelling and branding, and SEO management. Some programs require GRE scores for admissions in addition to an undergraduate degree, though not all do.

Master of Science in Marketing Science

MS in Marketing Science programs are generally more STEM-oriented than MA or MBA programs. This helps students interested in research and analytics to develop their skills to become competitive in the job market. Courses in these programs include mathematical methods, marketing models, and multivariate statistics to build quantitative analysis skills.

Though a specific undergraduate degree may not be required, prerequisite courses in statistics, marketing, and economics at the undergraduate level may be necessary for admission, along with GRE scores.

Master of Science in Digital Social Media

New and unique programs are continuously being developed to address the needs of the growing digital field. For instance, an MS degree in Digital Social Media uses STEM principles to take students past the fundamentals of digital and social media marketing to learn about the design, creation, and execution of media platforms and the use of emerging technology. This program can include an entrepreneurial aspect, so application requirements can consist of information on previous work experience, a personal statement, and a writing sample. As with other programs, an undergraduate degree is required but does not necessarily need to be in a communication or business field.

Degree Program* Program Length* Program Requirements* Related Careers*
Master of Arts in Business Administration 2 years Undergraduate degree
GRE Scores
Marketing director
Marketing consultant
Master of Arts in Mass Communications 2 years Undergraduate degree
GRE scores
Digital marketing analyst
SEO manager
Master of Science in Marketing 2 years Undergraduate degree
GRE scores
Marketing research manager
Chief marketing officer
Master of Science in Marketing Science 2 years Undergraduate degree
GRE scores
Data analyst
Consumer behavior analyst
Master of Science in Digital Social Media 1.5-2 years Undergraduate degree
GRE scores
Digital media researchers
Social media advertising manager

Source: School websites

How to Earn a Master's in Digital Marketing

There are many options for those seeking a master's degree in digital marketing, and each program in the field has different features and requirements. Students can expect to submit transcripts showing completion of their undergraduate degree and GRE scores in addition to a resume, personal statement, and 2-3 letters of recommendation. A student considering a graduate degree to advance their digital marketing career should consider their goals and strengths when searching for a program since each degree option has a unique focus.

All of these programs prepare students for careers in the digital marketing industry. Each has a different focus for students who want to specialize in various technologies or types of marketing.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Georgetown University

    Georgetown University responds quickly to information requests through this website.

    Popular programs at Georgetown University:

    • Master

    Online Programs Available

  • Liberty University

    Liberty University responds quickly to information requests through this website.

    Popular programs at Liberty University:

    • Master

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  • Strayer University

    Strayer University responds quickly to information requests through this website.

    Popular programs at Strayer University:

    • Master

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  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

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  • Full Sail University

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  • Purdue University Global

    Purdue University Global responds quickly to information requests through this website.

    Popular programs at Purdue University Global:

    • Master

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  • The University of Scranton

    The University of Scranton responds quickly to information requests through this website.

    Popular programs at The University of Scranton:

    • Master

    Online Programs Available

  • Colorado State University Global

    Colorado State University Global responds quickly to information requests through this website.

    Popular programs at Colorado State University Global:

    • Master

    Online Programs Available

  • Colorado Christian University

    Colorado Christian University responds quickly to information requests through this website.

    Popular programs at Colorado Christian University:

    • Master

    Online Programs Available

  • University of Alabama at Birmingham

    University of Alabama at Birmingham responds quickly to information requests through this website.

    Popular programs at University of Alabama at Birmingham:

    • Master

    Campus Locations:

    • Alabama: Birmingham
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