Online Master's Programs in Business Analytics

Business analytics is a field with a wide range of practical applications in business management, analytics, and marketing. This article compares the coursework, prerequisites and career outcomes for a variety of online business analytics master's degree programs. Schools offering Business Intelligence degrees can also be found in these popular choices.

Comparing Online Master's Degrees in Business Analytics

Online Master of Science in Business Analytics

In an online Master of Science (MS) in Business Analytics program, or applied business analytics program, students learn the technical skills necessary to make use of massive amounts of data. They learn how to improve their business decision-making abilities through a combination of software engineering, analytical modeling, and machine learning tools. They may take online courses in data management and visualization, organizational decision making, advanced statistics, and programming languages like Python and R. Applicants are expected to have completed undergraduate coursework in linear algebra, calculus, and/or statistics.

Online MBA with a Concentration in Business Analytics

An MBA (Master of Business Administration) in Business Analytics program also trains students to apply data analysis, advanced statistics, and modelling techniques to business decision making. However, students who enter MBA programs tend to have a background in business practice and economics, rather than mathematics. Admitted students take electives in data analytics. However, their core classes focus on business management and administration. MBA programs are often designed for working professionals and can be completed in as little as one year. Some programs may include on-campus residencies and an international trip in addition to online coursework.

Online Master of Science in Marketing Analytics

Online Master of Science in Marketing Analytics programs are designed for marketing professionals. Admitted students tend to maintain their full-time jobs and take courses part time to improve their digital marketing, advertising, and marketing analysis skill sets. Coursework may include predictive analytics, marketing analytics, market research, brand strategy, and integrated marketing. Students often complement their online academic coursework with hands-on practicum classes in which they work on a marketing analytics project under the direction of an academic advisor.

Degree Program Program Requirements Related Careers
Online MS Business Analytics Bachelor's degree
GRE/GMAT test score
Coursework in linear algebra, calculus and statistics
Business Intelligence Analyst
Data Scientist
Online MBA Business Analytics Bachelor's degree
GRE/GMAT test score
Management Analyst
Business Executive
Online MS Marketing Analytics Bachelor's degree
GRE/GMAT test score in some cases
Market Researcher
Marketing Strategist

Earning an Online Master's Degree in Business Analytics

Some common core courses in business analytics master's degree programs are outlined below. In the final stages of a program, this coursework is often followed by a capstone project where students work with a client organization to analyze real data and solve a problem.

Probability and Statistical Modeling

Most programs begin with core coursework in statistical theory and its applications. In these courses, students learn how to use probability in decision making, how to use software to visualize data, and how to build simple and multiple regression models. Some courses may have students practice presenting mathematical results in a clear and accessible way.

Operations Management

In this course, students learn how business operators organize and optimize the supply chain of their companies. The goal is for students to be able to analyze production size, materials management, and inventory control, among other processes, to provide solutions for improving a business's overall operation. In introductory operations management courses, students might apply what they've learned to case studies.

Data Mining

In data mining courses students learn how to apply data analysis tools to extract pertinent information from raw data. They might discuss techniques ranging from text mining to logistic regression. Topics in this course may also include machine learning, data warehousing, and various data mining software.

Application Requirements for an Online Master's Degree in Business Analytics

While master's degree applicants can have a bachelor's degree in any discipline, in some cases they must have completed undergraduate courses in statistics, calculus, and linear algebra. It's also helpful if applicants have experience in one or more programming languages. Students must submit GRE or GMAT test scores (although in some cases this requirement is waived for applicants with a few years of relevant industry experience). To apply, students send in their transcripts, test scores, letters of recommendation, resume and a statement of purpose essay.

Online master's degree programs in business analytics cater to working professionals. They offer flexible scheduling, technical training, and academic coursework that can help students advance their business, marketing, or analytics career.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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