Social Media Marketing Courses & Classes

Numerous colleges offer classes, certificates and even degrees in the new and fast-growing field of social media marketing. Continue reading to learn more about common course topics and degree requirements. Schools offering Animation degrees can also be found in these popular choices.

What Will I Learn in Social Media Marketing Classes?

As a social media marketing professional, you'll be responsible for increasing web presence and traffic for the person, place, event or company you represent. Social media marketing classes will teach you how to select, generate and write dynamic web content and images that will pique your audience's interest and engage their participation. In these highly interactive classes, you'll analyze current posts and pages on sites like Facebook, Twitter, Instagram and YouTube to help you learn what type and tone of content generates the most interest from users. You'll also use traditional marketing tools like consumer behavior analytics and graphic design to learn how to build a successful social media campaign from the ground up. In addition to making your social media content look and sound engaging, you'll learn how to track the number of clicks and visitors you're getting and determine whether your social networking traffic is translating into actual business dollars for your company.

Social media marketing classes are offered both on campus and online. Because the industry is centered around the internet, even on-campus courses have a heavy online component.

Social Media Marketing Course ObjectivesConsumer research, successful content, marketing campaigns
Bachelor's Degree ProgramsCore marketing courses, specialized business writing and graphic design classes
Certificate ProgramsSix courses in business, marketing and/or web design
Industry InformationBachelor's degree usually required for social media management jobs

Are There Any Social Media Marketing Degree Programs?

Some colleges and universities offer Bachelor of Science or Bachelor of Arts degrees in social media marketing through their schools of business, humanities and communications. Some schools allow students to declare social media studies as a minor or concentration area to supplement a degree in a related area. Bachelor's degree programs typically require students to begin their social media studies with foundation courses in marketing, communications and multimedia. Common required courses in these areas may include:

  • Economics
  • Principles of marketing
  • Mass media studies
  • Graphic design
  • Computer programming
  • E-Commerce
  • Business communications

After completing these foundational courses, social media degree-seeking students can get into the meat of their chosen field and start learning specific skills in developing and building a successful social media marketing campaign, including developing marketing objectives and tracking goals. Common required course topics for this major include:

  • Social media content development
  • Building customer relationships through social media
  • Theories of persuasion
  • Pop culture consumption
  • Ethics and privacy in social media
  • User-generated tools
  • Product and content branding
  • Programming and coding for social media

Can I Get a Certificate in Social Media Marketing?

If you're looking to supplement your sales, marketing or communications studies with some social media know-how, many schools also offer certificates in social media marketing. Course content may vary widely from school to school. Some programs specialize consumer research and metrics, while others are more focused on the web design end of social media marketing. Regardless of exact subject matter, most certificate programs require completion of approximately six classes on foundational topics like marketing, web writing, public relations, multimedia and risk management.

Will These Courses Prepare Me to Work in Social Media?

A bachelor's degree is generally required to work in social media, though it doesn't necessarily have to be in social media as long as a job applicant is up-to-date on social media marketing topics. The U.S. Bureau of Labor Statistics' (BLS) occupational outlook for social media specialists cautions that social media is a competitive and ever-changing industry. It advises people pursuing a career in the field to set themselves apart from the competition by taking classes specifically related to social media. Most of the colleges offering degrees and certificates in social media marketing state on their websites that completion of their programs will prepare students for jobs as social media managers and strategists.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Full Sail University

    Full Sail University responds quickly to information requests through this website.

    Popular programs at Full Sail University:

    Online Programs Available

  • Regent University

    Regent University responds quickly to information requests through this website.

    Popular programs at Regent University:

    • Doctoral
    • Master
    • Bachelor Degrees

    Online Programs Available

  • Purdue University Global

    Purdue University Global responds quickly to information requests through this website.

    Popular programs at Purdue University Global:

    • Bachelor Degrees

    Online Programs Available

  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

    • Master
    • Bachelor Degrees

    Online Programs Available

  • New England College

    New England College responds quickly to information requests through this website.

    Popular programs at New England College:

    • Bachelor Degrees

    Online Programs Available

  • Ohio Christian University

    Ohio Christian University responds quickly to information requests through this website.

    Popular programs at Ohio Christian University:

    • Master

    Online Programs Available

  • Penn Foster High School

    Penn Foster High School responds quickly to information requests through this website.

    Popular programs at Penn Foster High School:

    Online Programs Available

  • University of Oregon

    Campus Locations:

    • Oregon: Eugene
  • University of Dayton

    Campus Locations:

    • Ohio: Dayton
  • Washington State University

    Campus Locations:

    • Washington: Pullman
  1. 1
  2. 2
  3. Next »