Social Media Marketing Training & Certification

Social media marketing careers require a combination of technical, analytical, and creative skills, and the field is experiencing increasing demand. Read to learn about the training, certification, and education requirements. Schools offering Animation degrees can also be found in these popular choices.

Social Media Marketing Overview

Over a decade since their arrival into our daily lives, social media platforms continue to grow as vital marketing tools for organizations and brands, allowing them to create meaningful connections in their audience's lives. As a constantly evolving field of increasing importance, many education options have emerged, from specialized university courses to certifications offered by both private organizations and accredited universities. Read more to learn about the training and certification opportunities for social media marketing careers.

Required Education Bachelor's degree
Relevant Majors Public relations, business, communications, journalism
Skills Content marketing, writing, production of graphics, customer service skills
Job Growth (2016-2026) 9% (for public relations specialists)*
Median Income (2018) $60,000 (for public relations specialists)*

Sources: *U.S. Bureau of Labor Statistics

What Should I Study to Pursue a Career in Social Media Marketing?

To excel in social media marketing, you must have strong writing skills, be well versed in the production of graphics, and have a solid grasp of data analysis concepts. Though specific majors are not required, the majors most often associated with social media marketing careers are public relations, business, communication and journalism. Because of the importance of social media marketing, most universities offer specialized courses in social media, search engine optimization, and other digital marketing skills.

Are Certifications Required?

Though certifications are not required, several of the most well known certifications often appear as preferred qualifications on job postings. Some of the most often mentioned certifications include Facebook's Certified Planning Professional and Hootsuite Academy's Social Marketing Certification. Though these are two of the most popular, there are many other certifications available which might serve the same purpose (educate you on social media marketing-specific concepts and demonstrate a grasp of those skills to potential employers). Other examples of certifications available include the American Marketing Association's Digital Marketing Certification and Professional Certified Marketer.

What Are Other Continuing Education Options Not Tied To Certification?

Beyond certifications offered by social media platforms or private associations, many other programs for continuing education are available. Accredited universities and community colleges also offer adult continuing education courses separately, which are not tied to certifications but could help you develop the same skills. It is also possible to master the same concepts through online course platforms, many of which offer specialized instruction on a wide variety of subjects related to social media marketing.

What Kind of Skills Are Expected of Social Media Marketers?

The responsibilities of social media marketers are both technical and creative in nature. Because social media sharing involves the constant promotion of blog articles and content pages, it is important to have a foundation of search engine optimization and other content marketing principles. Due to the visual nature of most social media platforms, social media marketers are often required to create different types of graphics with specialized software tools. Strong written communication skills are also required as social media marketing jobs involve a great deal of written content creation.

What Should I Expect to Earn and What Is the Career Outlook?

Statistics for social media-related roles are included under the 'public relations specialist' category of the U.S. Bureau of Labor Statistics. In 2018, the median annual salary for these professions was estimated at $60,000. The projected growth for all roles in this field is 9% between 2016 and 2026.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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