What Does a Digital Marketer Do? - Job Description & Qualities

Explore the day-to-day work of a digital marketer. Learn about the education requirements, median salary, projected job growth, and potential employers in a field that balances both creativity and business skills. Schools offering Marketing degrees can also be found in these popular choices.

Career Information at a Glance

A digital marketer, also referred to as a search marketing strategist by the U.S. Bureau of Labor Statistics (BLS), partners with companies in order to help them develop, implement, and manage marketing campaigns online. These marketing professionals are tasked with increasing website traffic through data analytics and optimization processes and also for attracting and engaging with digital communities otherwise unreachable by other marketing tactics. In the table below, you'll find the education requirements, as well as the median earnings of a digital marketer.

Degree Required Bachelor's degree
Education Field of Study Business management, advertising, communications, market research, economics, visual arts
Key Skills Data analysis, technology, public speaking, time management, creative thinking, interpersonal skills
Projected Job Growth (2016-2026) 9% (computer occupations, all other)*
Median Salary (2017) $88,510 (computer occupations, all other)*

Source: *U.S. Bureau of Labor Statistics

What Do Digital Marketers Do?

Digital marketers are tasked with estimating the demand for products and services of a given company or organization, investigating the competitions' strategies, and identifying potential markets for increased engagement. They work collaboratively with various departments within a company in order to develop a strategic marketing plan to interact with a wider audience through digital outlets such as the company website and social media accounts. The goal of an effectively implemented marketing strategy is to promote a product, engage with an audience, and ultimately drive profit. It is the role of the digital marketer to see this process through from start to finish.

What Type of Education is Required for a Digital Marketer?

Most digital marketing positions require a bachelor's degree in a relevant field. Given the broad scope of digital marketing, these academic backgrounds can vary greatly. Coursework in advertising, journalism, marketing, consumer behavior, business management, market research, visual arts, technology, and statistics can all be tailored to meet the needs and requirements of a digital marketing position. Additionally, completing internships for local organizations or companies while completing an undergraduate degree can help build a resume and portfolio.

Who Employs Digital Marketers?

Generally, any company or organization that is hoping to sell more products or services and increase overall profit may be willing to hire digital marketers as full-time employees to work within a larger marketing team. Most digital marketers earn their credentials and build a portfolio while working for an advertising agency or for a well-known brand. Because this type of work projects the company's image to the public and has a direct effect on a company's overall revenue, digital marketers often work directly with other departments as well as top executives.

How Much Do Digital Marketers Make?

As a part of 'computer occupations, all other,' the median income as of May 2017 was $88,510 for search marketing strategists. The role of these professionals is to develop and maintain the implementation of a company's online marketing strategies; thus, digital marketers share several similarities with these specialists and can be grouped together to determine income and prospective job growth. As technology continues to develop and companies adapt, this industry is projected to grow 9% from 2016 to 2026.

What Careers Are Similar to Digital Marketing?

Digital marketing is a career path that shares many qualities similar to those of public relations specialists, sales representatives, buying agents, and market research analysts. These are all roles that offer a mix of analytical and interpersonal skills. However, a career in digital marketing also relies on the ability to think creatively in order to develop original marketing campaigns.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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