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What Is a Communications Manager? - Job Description. Responsibilities & Salary

Explore more about the career of a communications manager. Read on to gain knowledge specific to the education and certification requirements for this management position.

Career at a Glance

Communication managers are basically in charge of overseeing all internal and external communications for a company. They make sure that their organizations' internal and external messages are conveyed through all the proper channels. Their job duties include preparing written materials, making presentations, and communicating with employees. Take a look at the following chart to see an overview of this profession.

Degree Required Bachelor's or master's
Education Field of Study Journalism, management, marketing
Key Skills Strong communication, organizational, and motivational skills; awareness of the market
Job Growth (2018-2028)* 8% (for all advertising, promotions, and marketing managers)
Median Annual Salary (2018)* $132,620 (for advertising, promotions, and marketing managers)

Source: *U.S. Bureau of Labor Statistics (BLS)

What Does a Communications Manager Do?

Communications managers ensure that the information and messages about all the changes and projects within the company are conveyed to employees. They distribute executive messages, prepare presentations, develop material brand strategies, and conduct meetings to share information. Apart from this, they represent their organization to external interested parties. Communications managers may even serve as the company spokesperson to the general public. They develop and distribute materials that may explain or convey the company's policies or positions on specified issues.

How Can I Excel at Being a Communications Manager?

Being a manager, it is your responsibility to ensure the satisfaction of both your employees and clients or customers. Strong motivational and speaking skills are important. Convincing and bargaining abilities are a must for a communications manager. You must be able to motivate your employees to give their best in order to meet targets sooner and faster, and at the same time you should have the skills to appropriately convey your organization's important messages without any possible confusion.

Do I Need a Degree to Become a Communications Manager?

Having a bachelor's degree in business management or a related field is typically required, though experience is also required and a master's degree may be preferred. You could choose from bachelor's degrees in human resources, advertising, or public relations. MBA programs are also available. You could choose a general management program, or you could select a specialization in an area like human resources or marketing. You must also develop research and proofreading skills to ensure all materials are high quality and accurate.

What Are My Job Prospects?

The U.S. Bureau of Labor Statistics (BLS) reported that employment of advertising, promotions, and marketing managers, a category which includes communications managers, is expected to increase by 8% from 2018 to 2028. The BLS predicts that there will be lots of competition for jobs, but candidates with advanced education and training should have the best opportunities.

What Can I Earn as a Communications Manager?

The BLS reported that the median salary for advertising, promotions, and marketing managers in general was $132,620 as of 2018; however, the highest paid 10% of these workers earned more than $208,000 per year. The salary can range quite a bit based on the industry in which you work - for instance, managers working in wholesale trade earned a median of $126,000 in 2018, while those working in professional, scientific, and technical services earned $143,100.